Blog vs Podcast: Which one has the Best ROI
Last Updated on June 18, 2023
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Podcasts and blogs are two of today’s most successful marketing mediums. There are a lot of pros and cons between blogging vs. podcasting.
Today’s guide is going to help you choose what is right for your business between blog vs podcast.
Both provide educational and amusing methods for validating your knowledge, gaining customers, and cultivating significant brand loyalty.
They can also generate more leads and boost your SEO strategy.
Your only issue may be determining which results are best for your company. Is it going to be a blog, a podcast, or a hybrid of the two?
If you are wondering what is the difference between a blog and a podcast, keep reading.
Each has unique benefits and drawbacks that you should carefully examine when designing your digital marketing plan.
The idea is to maximize your return on investment with whatever option you make, which necessitates learning everything you can before getting started.
Consider the advantages and disadvantages of the “Blog vs. Podcast” debate and decide which will be more beneficial to your business.
Table of Contents
What Does A Podcast Do For Your Business?
When deciding between blog vs podcast, it’s essential to know what each medium can do for your business.
Podcasts are one of the fastest-growing marketing mediums and are already quickly expanding. This means that the options for podcast ROIs are also increasing.
The number of podcast listeners has risen dramatically in recent years, and if you aren’t considering starting your own, you may be missing out.
What you don’t want to do is throw together a haphazard podcast theme simply to get in the game.
A well-thought-out approach is essential to develop a podcast that amplifies your brand, accurately portrays your business and is fascinating to listeners.
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Consider the breakdown of the benefits of podcasts, your business needs, and your targeted audience for the best effect.
1. Target Younger Audiences
Podcasts may be your go-to marketing tool if your company needs to reach Millennials (especially younger ones) or Gen- Z.
According to research, younger audiences listen to podcasts. Nearly half of those aged 12 to 34 listen to podcasts in any given month.
According to some studies, younger audiences are losing patience with long-form content like that found in articles and blogs and prefer to listen instead.
Making a difference between a blog vs. a podcast, the last one is more convenient for your business.
2. Increase Your Chances Of Reaching A Captive Audience And Multi-Taskers
Podcasts are available to captive audiences, such as driving or sitting in traffic, doing housework, or working out at the gym. Listeners may also use headphones or earbuds before going to bed.
Let’s face it: we live in a world where multitasking is the norm. We can get more done in less time now that podcasts are available.
Listeners, for example, can learn something new or valuable while working out to be fit and healthy.
Customers may listen to podcasts from anywhere, unlike blogs, which must be viewed on a mobile or computer screen.
This allows you to reach them regardless of where they are. One more time, the “war” between a blog vs. a podcast looks like it has a winner.
3. Add A Personal Touch To Your Brand
A podcast allows you to highlight the personality of your brand and company.
You can create a deeper audience connection by reaching out to listeners more intimately.
It can invite people in and win them over if done correctly. After all, podcasts give your company and brand a human voice.
You can offer interviews with industry leaders, take on current subjects or topics, include helpful advice, and add a touch of comedy for a winning combo.
If you ask us, this is a cool advantage of the podcast option.
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Now, let’s look at the not-so-great side of podcasts.
1. It Needs More Of Your Time
A significant investment of your time is required to ensure a successful podcast production.
Topic brainstorming, scheduling, contacting guests, recording, post-production activities, and promotion are all part of the process.
Maybe, after all, the “war” between a blog vs. a podcast doesn’t have a solo winner.
It will take time to develop talking points, research frequently asked questions (FAQs), and figure out how to incorporate customer and listener feedback.
As you expand your following and earn a reputation, you must be patient while continually checking results.
2. Involves Intimidating Technology
Although blog vs. podcast technology constantly evolves, it can initially be intimidating.
As a result, anything you do will take time and be frustrating if not done right the first time.
Using the technology, you can record the audio, edit it for fluency, upload it to a host, and post it online.
Include in your podcast planning stages the time and resources needed to become accustomed and comfortable with the technology.
Depending on your budget, you may need to recruit an expert or teach a current employee to do it part-time.
3. It provides No Convenient Call-To-Action
Because people listen to podcasts when away from their computers and are engaged in other activities, hitting a call-to-action button or link is only sometimes available or easy.
While listeners may be impressed, inspired, or intrigued by what they hear, they must go the extra mile and visit your website for more information.
Sometimes this is a win-win situation for a blog vs. a podcast, but on the other hand, you could lose many potential customers.
4. Limits Ability To Gather Marketing Analytics
Because podcasting is still a newcomer, some limitations exist in compiling marketing analytics and closed-loop marketing.
While some analytics tools are available, they are simple and may need to be revised or provide more insight into what works or does not work with your podcast.
Choosing between a blog vs. a podcast can take time and effort. Do you know why? Take a look at the blog qualities.
What Does A Blog Do For Your Business?
With so many blogs vs. podcasts available to customers today, you must find a strategy to distinguish between them.
Following that, providing quality content to keep readers and visitors interested will be critical.
In that order, online users read blogs to learn new things, be entertained, and discover industry news and trends.
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So while debating blog or podcast, here’s what you need to know about what text on a screen can do for you:
1. Helps search engine optimization (SEO)
Blogs help SEO in various ways, including using the right keywords to increase the likelihood of a searcher finding you.
Entering queries into search engines remains the most popular method for those on the buyer’s journey looking for both general and specific information.
When you use it properly, blogs can be a formidable marketing powerhouse. You have to consider the nature of your business if you want to pick a blog vs. a podcast.
2. Requires Less Specialized Technical Knowledge
The technology surrounding blogs will be fine if you have a decent content marketing plan and someone knowledgeable with posting tactics.
Between blog vs. podcast, blogs require little technical skills and only a few tools. Because of this, once you start earning the initial ROI of blogging can feel easier – at first.
3. Allows For The Ability To Provide Links Or Calls To Action
A call-to-action button or link with text entices your reader to act while they are still interested in learning more or purchasing what you offer.
CTAs strategically placed on blogs make it simple and convenient for readers to take the next recommended step. They are also where you’ll see the most blogging ROI.
Examples of CTA phrasing include buy now, learn more, sign up, share on social media, and others. In the podcast method, you wouldn’t have this possibility.
So if you have to choose between a blog vs. a podcast, we recommend the blog.
4. Allows For Various Content Formatting
Reading blogs takes less time than listening to most podcasts. This is especially true if your work is formatted.
Content formatting includes using headlines, shorter paragraphs, numbered or bulleted lists, and the insertion of pertinent images and visuals.
Readers can understand what they’re looking for and focus on the most valuable sections if your content is scannable.
This can have a significant impact, allowing people to have more control over their own time and consumption experience.
Your blog will ensure a better time for your audience as long as you follow blogging best practices.
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It’s not all fun and games with blogs. Here’s where they might let you down.
1. A Solid Marketing Copywriting Team Is Essential
Clever copy is required for your content marketing strategy and plan, requiring a strong team of writers, editors, and strategists to ensure your blogging helps readers.
You want readers to take the time to read your message and frequently return to help position you as an industry leader.
This process will require both time and talent.
2. You will face strong competition
Millions of blogs publish new content every month, giving readers many options.
They can find blogs covering a wide range of industries and topics. So simply having a blog does not give you an advantage.
You must work extra to outline your plan to outperform the competition.
This method could involve offering specialized expert advice, going further into stories, giving directions, or unusually treating subjects and topics.
Which Is Better, Blog Vs. Podcast?
There is no single correct solution when choosing between blogging and podcasting because each business is unique.
And indeed, many people don’t look at is as podcast vs blog as most podcasts are now as accessible as blogs, thanks to the development of mobile devices.
And with podcast mobile apps being more popular than ever and still growing, more and more bloggers are turning their blogs into podcasts.
Blogs offer additional options to increase your SEO and assist potential clients in finding you. So if you need to know which one you have to choose, you should answer these questions:
Who Is Your Target Audience?
Who do you need to speak with? Consider age groups and other demographics, as well as your needs and interests, as these can impact your decisions.
What Medium Does Your Target Audience Use To Find Content The Most?
To put it another way, how does your buyer persona like to consume content?
What Do Your Intended Audience Members Want Or Need To Know?
People looking for instructional content, precise instructions, or visual assistance are more inclined to use a blog.
A podcast is a superior option if your target audience is seeking thought-provoking content that can be enjoyed on the go.
Review the benefits and drawbacks of podcasts and blogs once more, and zero in on those that have the greatest impact on your business.
Finally, no one says you can’t have podcasts and blogs simultaneously. There may be advantages to incorporating them into your marketing strategy.
Make sure you have enough people to handle both needs and a budget for the technology required for different platforms.
Maintain a focus on your content marketing strategy, and you’ll see favorable outcomes for your company.
After reading all this information, you can feel the difference between a podcast and a blog.
Do I Need A Blog For My Podcast?
Building a strong brand is one of the best ways to attract new listeners.
When you own a blog, you have complete control over branding elements such as color schemes, logos, etc.
Use your blog to strengthen your brand identity and make your branding more consistent. A blog can also help increase ROI for podcasts.
The bottom line is that you need a blog if you’re a serious podcaster. It’s a valuable tool for promoting your podcast and reaching your podcasting goals.
Additionally, most podcast blogs will list out all the sources used per episode, something that listeners can find invaluable, but that you wouldn’t want to spend time listing on the podcast itself.
Long story short, you need a podcast to a blog and a blog to your podcast.
How to Repurpose Your Podcast Content?
While you may have a lengthy list of interesting subjects, it is always a good idea to sit back and rethink your podcast marketing plan.
Every podcaster wants the same thing: more listeners. Repurposing your podcast content can help in this situation and maximize podcast ROI.
Creating one episode after another might be time-consuming and unsuccessful in audience growth.
You must make the most of each podcast episode to increase your listener count and brand visibility.
1. Create Youtube Videos
Some of the best podcasts are not only audio in nature. Consider Tim Ferris’s show Trash Taste, for example. It is effective!
Many podcasters record the process and then upload it to YouTube. What’s more, the best part?
This is because different audiences prefer to listen to or watch podcasts on YouTube. They might want to observe the host’s facial expressions and interactions with their guests.
Most crucially, a study by the University of Florida and Futuri Media found that YouTube is swiftly becoming the main destination for podcast consumption.
As many as 70.2% of survey participants said that they listen to podcasts via YouTube.
2. Create Audiograms
If your podcast is only your voice, you can still generate videos by making audiograms.
An audiogram is a still image with text captions, and an audio clip converted into an animated waveform.
The final product is frequently in video format, which can be uploaded to YouTube (if it’s long enough) or shared via social media platforms.
They are also known as visual soundbites and are frequently used as teaser content to entice visitors to listen to longer podcast episodes.
3. Transcribe Your Audio
Transcription is the simplest way to repurpose your podcast. There are numerous advantages to transcribing your podcast. For one thing, it is extremely beneficial to your podcast’s SEO.
Transcribing your podcast episodes helps search engines uncover keywords and better understand your material, increasing the likelihood that it will show for relevant searches.
This strategy can be effectively leveraged by using auto-transcription technologies.
Then, to rapidly tell your audience the highlights of your episode, optimize your article by incorporating an engaging description, show notes, and headings.
4. Write Blog Posts
Technically, you don’t NEED to decide between podcasts vs blogs because another wonderful piece of material you can repurpose your podcast into is blogging.
And, vice versa, you can also turn a blog post into podcast ideas to help increase your blog reach.
The process of how to turn a podcast into a blog post is fairly simple: you can either take the original podcast notes and rework them into a blog narrative, or you can just transcribe the podcast.
As you have already done the research, this will be less time-consuming than starting over from scratch.
You will need to decide what works best for your audience (and for SEO!) and then craft your blog post to serve your reader’s goal.
Take care, however, to keep your wording the same. Unlike a raw transcript, your blog post will require you to structure the content and add more to the dialogue by providing real value.
In any case, the finished product should be self-contained media.
5. Create An Email Campaign
Take the greatest lines from your episodes, add some graphics, and include a link to your current podcast for your followers to check out.
Aside from that, you may build up automated email campaigns that encourage your new subscribers to listen to older podcast episodes that they may find interesting.
Email newsletters are another wonderful option to repurpose your episodes if you already have an email list.
6. Create Social Media Posts
Create social media posts on Facebook, Twitter, Instagram, LinkedIn, and TikTok. Numerous social media channels are brimming with potential listeners.
Consider repurposing your podcast as a purposeful piece of content marketing. Consider who your target audience is and which platforms they use.
It may be as simple as tweeting an audiogram, publishing your blog posts on LinkedIn and Medium, or even teasing your video podcast in an Instagram Story or TikTok.
The idea is to find the best social media site for repurposing and concentrate your efforts there.
7. Guest Posting
Writing guest pieces for high-authority websites that cover themes similar to your podcast is another strategy to expand your audience.
When guest blogging, you should always choose a title based on an existing episode. Include a compelling CTA that entices viewers to click and listen to your excellent podcast material.
So, podcast or blog? Well, your specific business demands will determine the winner of the “blog vs. podcast” debate.
But remember that great material is essential whether you pick podcasts, blogs, or a combination.
Since we’re on the subject, please take our brief examination to learn how to improve your content marketing approach!
Comment below and let me know what your favourite method is!
Frequently Asked Questions
The main difference between blog and podcast is that a podcast is comprised of audio content, while a blog is written content. Additionally, podcasts are normally structured differently, and the content itself does not need to be SEO friendly (however, the titles, marketing, etc should be).
To an extent, yes blogging is becoming less popular than it once was. However, this is simply because other mediums – like podcasts – are now available. But each medium caters to its own type of audience and is not necessarily more popular than the other. But you might find one is more suitable for your business.
To repurpose your blog content for your podcast, or your podcast content for your blog, you just need to rewrite the content to fit the new audience. For blogs, you will need to ensure SEO practices are used, for example. Whereas for a podcast you will need to ensure a quality microphone and good audio editing software.
Podcasts are usually an entirely audio experience, while YouTube usually includes a visual component. However, some people upload their podcasts to YouTube and add visuals to the audio. Likewise, someone people upload podcasts or music files to YouTube that only have one artwork image unloaded and is otherwise just audio.
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