Clickfunnels vs Kartra: Which Should You Pick?

Last Updated on July 30, 2023

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Trying to decide between Clickfunnels vs Kartra? This guide has everything you need to know to make the best decision for your business.

For any business owner, all-in-one tools can be a game-changer. Instead of paying for multiple tools, what if you can get all the services that your business needs to grow in one tool?

If you have been a part of the online business community then you must have heard of Kartra and Clickfunnels.

Most likely you would have come across the ongoing debate of Clickfunnels vs Kartra.

Especially if you are one of those individuals who dispenses their knowledge and expertise with the world through creating online courses or are just beginning to explore this realm of online business,

This is because Kartra and Clickfunnels are both used by online business owners as marketing platforms but with seeimingly the same goal in mind.

Both platforms aim to aid entrepreneurs like you in successfully running your online business, marketing it and generating revenue from a reliable income stream.

However, this is where their similarities end.

Both platforms are poles apart when it comes to certain features, and this guide will help you decide why Kartra is the better online course platform, as compared with others, especially, Clickfunnels.

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What is Clickfunnels?

Clickfunnels, as the name suggests, is an online service-based platform to help entrepreneurs create sales funnels for marketing automation of their sales process.

Clickfunnels offers business owners to have more control over who buys their products or services.

It also helps in monitoring the journey from promoting the merchandise up until the customer actually buys it.

Clickfunnels offers great features like making a website for your business, creating landing pages, a membership site and hosting webinars.

You can even easily add domain to Clickfunnels if you already have one and want to move everything over to a new platform.

However, it still isn’t suited to replace an all-in-one platform like Kartra or Kajabi to run your business on solely, without any third-party application or service acquired.

Clickfunnels is solely responsible for marketing and promoting your business through the creation of sales funnels.

This is especially useful for those individuals who are not tech-friendly and need a hassle-free and high-converting sales process.

Well, if Clickfunnels is offering an online business a webspace to host a webinar, a membership site and create sales funnels, then what else does a business need?

And where does the difference lie between Clickfunnels vs Kartra? That’s the hook actually!

Clickfunnels is a marketing platform specifically for creating sales funnels, and maybe it will allow you to create a plain looking website.

But what Kartra offers, is far more than what Clickfunnels can fathom.

A lot of Kartra features in its basic plan are what Clickfunnels offers in its high-end plans, or simply does not offer at all.

This forces business owners to separately pay for certain features and services that are freely, or at a lesser cost, available on Kartra.

How much does kartra cost, screenshot of online demo of Kartra

What is Kartra?

So what is Kartra used for and what sets it apart from Clickfunnels?

Kartra is an all-in-one platform designed not just for creating sales funnels, but hosting websites, blogs, and is perfect for selling digital products like online courses.

Online course creators can also host webinars, create membership sites, run their own affiliate program and do a lot more within Kartra.

And they can do all of this without the need for a third-party application or software, unlike Clickfunnels.

Kartra also offers comparably equal tools for every pricing plan, so you don’t have to pay extra to use a certain feature, though there are some limitations.

However, these limitations are still better than Clickfunnels, where you have to pay extra for almost every other feature.

Kartra also allows hosting of online courses and far better than popular online course platforms like Skillshare and Udemy, which charge monthly fees for simply hosting courses.

Kartra allows you to offer an online course, host a webinar, a website, membership communities and a lot more, at a lesser cost with more features.

Clickfunnels vs Kartra Comparison

Both platforms are equally good in what services they promise to offer, though there are differences in what each platform offers commensurable to what you pay, and what type of business you have.

For business owners with a plethora of digital products and services, especially online courses, a more detailed comparison is needed.

This article will guide you through each and every feature that both platforms offer, where the differences lie, and which platform is better suited for which feature.

Read ahead to find out which all-in-one platform we deem is better suited for selling online courses and running an online storefront.

Features – Clickfunnels vs Kartra

In this section, we will explore the features offered by Clickfunnels vs Kartra in detail to understand which platform is better.

Web Editor

A professionally designed, clean and crisp website is what sets apart an established online business from its counterpart e-commerce sites or businesses.

Both Kartra and Clickfunnels allow its users to create websites and landing pages.

Clickfunnels website editor

Clickfunnels’ page builder is fairly easy to use and is pretty similar to Kartra’s. Though there are not as many options in Clickfunnels page builder, as compared with Kartra’s, but it still does the job.

There is a drag-and-drop menu for editing the website and landing pages.

You’ll also find plenty of pre-designed and developer-approved webpage templates for a sales page, membership site, order page etc.

Other features like images, videos, timers and surveys can also be added through the web editor in Clickfunnels.

To create a custom website, users can select page templates and site design based on the industry they belong to, the type of sales funnel builder they require and an aesthetic that suits their brand.

Kartra website editor

Kartra’s web editor is also very simple to use. It’s a user-friendly experience for those who get jittery when they hear of web development or anything tech related.

There are plenty of templates and designs to choose from, in fact, Kartra’s template library is vast, relative to Clickfunnels’, with over 100 templates.

Kartra also offers drag and drop editing, branding customization, elements like forms, videos, images, pop-ups and a lot more.

Within Kartra, the editor provides two modes to work with – a column and a component.

The column mode allows customizing a section, whereas the component mode allows making changes within that column.

Creators can also add testimonials from clients on their websites to help encourage future clients to use their services.

If you run an online course, you can also ask customers who have taken your courses to write a testimonial for your site to describe how your expertise helped them.

The winner?

It is apparent which platform provides better features in terms of website creation – Kartra. There are more templates and themes to choose from and more elements can be added within Kartra.

Work through the clickfunnels online course, blurred view of a laptop with online video conferencing app open with green plant in the foreground
Photo by Sigmund on Unsplash

Membership Sites

Membership sites are a great way to increase revenue by offering subscription-based content to certain members only.

Particularly, business owners who sell online courses can create membership communities to provide a more interactive learning experience for their students and offer additional services or products for a higher cost.

When it comes to Clickfunnels vs Kartra, both allow users to create membership sites.

Clickfunnels membership

Creating a membership site on Clickfunnels is very easy though there isn’t room for customisation the way there is in website creation, but it does the job.

The membership site at Clickfunnels can be integrated with other sales funnels that you might have created for your business.

This ensures your business goes smoothly and one fo the Clickfunnels membership site features is that you can take control of everything simultaneously.

Additionally, with Clickfunnels you can also integrate any other membership sites that you host elsewhere on the web with the one on Clickfunnels, through its Share Funnel feature.

Despite the plus points, there is a negative side to using Clickfunnels for membership sites, there is no option to set up an audio or video hosting, or track the progress of your members.

For this, users must pay for a third-party software or application and that can be not only time-consuming but heavy on the wallet.

Kartra membership

Kartra’s membership sites offer plenty of room for uploading any type of media content – video, audio, and text.

It also allows users to upload files and documents which can be downloaded by the customers.

Even better is the independence that comes with Kartra – you don’t have to rely on a third-party integration for anything.

For course creators like you, Kartra offers audio and video hosting so that you can create subscription-based member-only mini courses for your special customers.

Kartra offers further division even on membership sites, you can create a tier-system for members, depending on the pricing plan they are suitable with and what features and offers it entails.

This is a commendable feature for targeting every type of customer, coming from any income background.

The winner?

Kartra is definitely a winner in this aspect, as it not only gives more features and opportunities to customise, but also the freedom from using external software or service.

This sets it uniquely apart from Clickfunnels in regard to membership options.

Email Marketing

Email marketing is one of the fastest ways to grow an online business in the 21st century.

It not only gives you the opportunity to land a space in your customer’s mailbox but convince them to purchase your merchandise.

However, email marketing is not just sending out an email newsletter once or twice a week. It is a lot more than that and can be rewarding if done correctly.

In fact, creating a sales funnel inquires users to employ email marketing for targeting the right customers and building meaningful relationships with them.

Clickfunnels email marketing

Clickfunnels built-in tool, Actionetics, allows users to create email automation by integrating popular social media platforms.

Actionetics allows users to enter a customer’s email address and scourge the web for information like social profiles, income level and interests.

This can help in better targeting of customers. Actionetics also rates potential customers based on how valuable they might be for your business, based on the information it derived.

Because of this, the Clickfunnels email address database for each business is a priceless marketing tool.

However, there is a limit on the number of emails within each pricing plan in Clickfunnels, which can be a downside.

Kartra email marketing

Kartra takes its email automation services to the next level. You’ll really be able to elevate your business with a well-excuted Kartra sales funnel.

Not only can you send out email newsletters, and collect data on your customers, but Kartra also gives “behavior-based analytics.”

These analytics can be used by business owners to send tailored emails to potential customers, based on their likes and dislikes.

Kartra also allows users to track emails sent to customers, whether they have been opened, which links within the emails were clicked on, and what action did the customer take.

This feature is extremely helpful in assessing your email marketing performance and whether or not it is effective for your business. You can also get detailed reports on these analytics.

Kartra also takes the responsibility to follow up with your customers once they have signed up for your mailing list and purchased a product or service form you.

This leaves you with room to focus on other more important aspects of your business.

Moreover, Kartra offers a higher number of emails in its $224/month package, as compared with Clickfunnels, which has a limitation on how many emails can be sent per month.

The winner?

Kartra obviously takes the win in this case. Not only there are more features in Kartra’s email automation, you get more value for the money you pay.

Discover the benefits of the clickfunnels platinum bonus, laptop on glass table showing webpage with statistics represented in various charts and graphs
Photo by Carlos Muza on Unsplash

Affiliate Marketing

Affiliate marketing is one of the top sources of income for bloggers and content creators out there.

When you sign up for an affiliate marketing program, as an affiliate, you can recommend a product or service provided by someone and get a commission on it if a potential customer purchases it.

With Kartra and Clickfunnels, you can sign up for their respective affiliate programs, or create your own, so that people recommend your services or product.

Affiliate marketing is particularly beneficial in getting the word across about your business without paying an exorbitantly high fee for running ads.

Clickfunnels affiliate marketing

With Clickfunnels, you can create an affiliate management system where an affiliate can be added to the sales funnels created for your business.

You can track the progress of these affiliates, checking the number of clicks and purchases.

You can further benefit your affiliates by allowing them to earn commissions on future purchases made by customers as well, not only the products or services they are recommending.

However, there is a drawback – you can only set up affiliate marketing on higher pricing plans offered by Clickfunnels.

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Kartra affiliate marketing

Kartra’s affiliate marketing system is much more advanced and detailed, and the Kartra affiliate login is also very straightforward.

With Kartra, affiliates can be paid right after a sales transaction takes place that has been recommended through them.

Kartra users can also send terms and conditions customised to their business to affiliates, and there is also an option to add tiers for commission.

With Kartra, affiliate management is more flexible and easy-going.

The winner?

Kartra’s affiliate marketing is way better than what Clickfunnels offers, and you don’t even have to pay extra for this feature as it is available on every pricing plan.

So when it comes to Clickfunnels vs Kartra for affiliate marketing, it isn’t even really a contest.

Test run

Performing a test run before launching the final product or service is a crucial part in every business operation.

Testing helps to ensure whether or not your service will do well, and this can impact revenue generation. Kartra and Clickfunnels provide testing on various page types.

Clickfunnels Test Run

Clickfunnels’ testing feature is called “split testing” where users can easily split test pages on Clickfunnels and assess the performance of each page by giving them scores.

This can be useful in checking which pages are ready to be launched and which ones need improvement. The split testing feature also provides a track record at the end.

Kartra Test Run

Kartra’s split testing feature is more rigorous than Clickfunnels’.

Users can conduct split tests on webpages made on Kartra by assigning a percentage of visitors that would be sent to each page, or up to four pages can be tested at once.

With Kartra, you can choose either to conduct the test yourself and infer the results yourself or allow Kartra to automatically test and select a winner based on its criterion.

Kartra also allows split testing email automations, something not offered by Clickfunnels.

Kartra also enables users to compare different pages by using “perfect of certainty” which assesses which page is outperforming the other.

The winner?

Kartra again takes the win. Not only is Kartra’s testing feature more rigorous and detailed, it gives more options to customize the testing process.


Business analytics is a vast field that has gained recognition even in the online business community.

Apart from its statistical importance, analytics are immensely important in assessing how well the business is doing.

Analytics help determine which aspects need improvement, which needs to be completely dropped, and which product or service are customers more drawn to.

Businesses that do not focus on analytics are likely to fail because they never know their credentials and where they need improvement.

Luckily, Clickfunnels and Kartra offer users to access track reports for their businesses to make informed decisions.

Clickfunnels analytics

Clickfunnels enables users to analyze the performance of their funnels and these tools don’t even require an external software or application.

However, you can add your own if the ones provided by Clickfunnels are not according to your business needs.

With Clickfunnels’ tracking you can assess web performance of your business, its click-through and conversion rates.

The analytics feature is also useful for split testing and generating sales reports. This can help you strategise and improve Clickfunnels revenue in the future.

Kartra analytics

Kartra goes a step further with its analytical features. With Kartra, users can track anything on their online storefront – sales, sequences, memberships, transactions, memberships and a lot more.

These analytical tools provide a Certainty Ratio for split testing marketing campaigns, a track page progress to check the number of visitors on site, revenue and other earnings.

It also allows you to monitor data sensitive to the buyer and other transaction related information.

Kartra also allows users to integrate external applications and services like Zapier for specific tracking or analysis of business operations.

The winner?

Kartra is definitely way ahead of Clickfunnels in providing analytical reports and tracking overall business performance.

Kartra enables its users to fully make use of its analytical dashboard to track their funnels and business growth.

With Kartra, users have more control over how they can improve and effectively run their business.

Read through the clickfunnels membership site features, selection of items including several digital cameras, a tablet, two pens, glasses, a smartphone, and some scissors next to a board with "Creator" written on it
Photo by Brooke Lark on Unsplash

Video Marketing – Webinars

Video marketing or hosting webinars is a salient feature for any course creation platform.

Kartra allows users to host videos through its built-in video hosting application, without the help from an external software or application.

Clickfunnels, on the other hand, does not offer video hosting and users have to use third-party platforms or software for hosting online courses or webinars.

However, if you opt for Clickfunnels webinar integration is easy enough with the help of their tutorials.

This additional feature can cost a lot of time and money as you will have to purchase Wistia or Vimeo subscription.

The winner?

Kartra webinars and video hosting is the clear winner.

With Kartra, there is definitely more freedom in terms of hosting a webinar, an online course or uploading a short video.

You can even add calls-to-action within that Kartra webinar or hosted video, this is specifically better for targeting customer’s attention to what services or products you are offering.


Kartra and Clickfunnels will built specifically for those passionate individuals who want to run a successful business but have little to no technical knowledge of the webspace.

Both platforms have an easy-to-use interface and tons of tutorials and how-to videos to help users in designing the perfect storefront and running a smooth business.

Clickfunnels usability

With Clickfunnels, it is easy to create sales funnels and landing pages, even if your main focus is not on creating a website for your business, hosting webinars or selling online courses.

There is a wide range of templates and themes available for those who do want to create websites.

Once the designing process is complete, adding content is easy and marketing that content is also easy, given the automation strategies provided by Clickfunnels.

Furthermore, there are limitations to how Clickfunnels can be used for an online course creator, as video hosting requires additional applications and money.

Kartra usability

Kartra acts as a more systematic and easier-to-use platform as most features are available within the platform and there is no need to sign up for additional services or applications, unlike Clickfunnels.

Kajabi’s web editor and page creation tools are pretty useful and have more features than those of Clickfunnels.

Marketing automation is also more convenient with Kajabi, as there are lesser limitations on the number of emails allowed per month, creation of landing pages and sales funnels.

The winner?

Both platforms are equally good in terms of user experience. Though for course creators, Kartra is a better option as it offers more features for a relatively lesser price.

While there is a Clickfunnels online course creator, it just does not compare to Kartra’s.


Integrations are necessary to consider before starting business on any online platform.

Does the platform offer plenty of options or you have to buy external software or services to get your work done?

Failing to consider third-party or in-app integration before starting out as an online course creator can deeply impact your business operations.

Clickfunnels integrations

Since Clickfunnels does not offer a lot of features within its own platform and business owners have to rely on third-party applications, it can be integrated with almost every other application or service.

These integrations can help in creating funnels, automating marketing campaigns, analyzing business growth and a lot more.

Some in-app integrations offered by Clickfunnels are Actionetics which help with email automation and creating sales funnels for increasing conversion rate.

Other than that, integrations for shopping carts, cloud communications and checkouts are also available within Clickfunnels.

Clickfunnels can be integrated with third-party applications like Zapier, PayPal, Wistia etc., depending on your business needs.

Kartra interegartions 

Kartra’s third-party integration library might not be as advanced as Clickfunnels as you will require less Kartra integration in general.

This is because a lot of useful features are offered within Kartra’s platform, and you don’t have to buy a third-party application in the first place.

Though Kartra still offers some popular integration options like Twilio, MailGun, Zapier and even Kajabi.

There are also four Kartra payment gateway options available: PayPal, Stripe, Square, and Braintree, as well as the standard

Kartra users can also code custom integrations within their sites, this feature is exclusive to Kartra.

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The winner?

In terms of integrations, Clickfunnels offers more options if you like doing things your way and have plenty of money to spend on external services.

Kartra, on the other hand, has abundant useful features within its system that you won’t feel the need to opt for third-party integrations.

Therefore, between Clickfunnels vs Kartra, the ultimate choice depends on what are your business needs and budget.


Both Kartra and Clickfunnels provide support to their users to avoid uncertain circumstances and answer their queries when needed.

Clickfunnels support

Clickfunnels offers three ways to contact support from the team. Users can opt for chat support which is available in all pricing plans during weekdays only.

Platinum users can, in addition, to chat support, use email and live chat support as well. Finally, Premium plan users can also opt for a phone call.

In terms of Clickfunnels tutorials and other informational content, Clickfunnels dispenses useful knowledge to its clientele through its blog and Funnelsflix which provides video training.

Kartra support

Kartra has a built-in helpdesk where an online team is available for chat, this service is provided Monday through Friday, 8:00 AM to 12:00 PM PST.

Users can also get aid from Kartraverse Training Center in case they don’t understand any feature or need help with anything.

This training centre offers Kartra tutorial help and tips on marketing and running a business as well.

Kartra also has a Facebook community where fellow Kartra users can help you with your queries.

The winner?

Both platforms are equally good in providing support to their customers.

However, there are some Clickfunnels platinum bonus features not available to regular users.

Additionally, Kartra support does not provide phone calls or live chat at all within their platform. So if your site is powered by Kartra, you will have to wait for a response.


kartra support is available, screenshot of list of clickfunnels prices and their benefits

Clickfunnels pricing is as follows:

  • The Clickfunnels – starting at $97 per month, this plan offers the creation of 20 funnels, up to 100 webpages, three payment gateways, up to three custom domains for the websites, unlimited access to Clickfunnelsform and Funnelflix for informational content, but no email automation for marketing.
  • The Clickfunnels Platinum – starting at $397 per month with no restriction on the number of funnels and pages created, email marketing automation, chat support as well as live chat support, access to blog and Funnelflix, nine payment gateways and up to nine custom domains.
  • The TwoCommaClubX – starting at $2497 per month includes the Platinum plan and more features, an application is required to enter this.
Get more experience with clickfunnels revenue, screenshot of list of clickfunnels pricing levels and their attributes

Kartra pricing plans are as follows:

  • The Starter – starting at $79 per month, this plan offers 15000 emails for one month, web hosting for 100 pages, creation of 2 membership sites, 1 custom domain and access to chat support only. This plan offers up to 2500 leads as well.
  • The Silver – starting at $149 per month, this plan offers web hosting for 3 custom domains, up to 12,500 leads, and unlimited emails every month, webpages, and membership sites. It also offers video hosting and access to Helpdesk as well as Kartra Agency.
  • The Gold – starting at $299 per month offers 5 custom domains with 2000 leads and everything included in the Silver plan
  • The Platinum starting at $379 per month offers up to 50,000 leads, 10 custom domains and everything in the Gold plan.
The winner?

In terms of value for the amount paid, a Kartra membership offers more features than Clickfunnels. Kartra is the ultimate Clickfunnels alternative.

With Clickfunnels, you have to pay for external features that might be crucial for the success of your business and might be already offered at a lower price on Kartra.

Between Kartra vs Clickfunnels, both offer exceptional marketing automation tools and features, where one lacks, the other one provides features to counter that.

Depending on the nature of an online course creation business, it is recommended that Kartra be used over Clickfunnels, especially for newly emerging businesses.

In case you are looking for alternatives to a Kartra sign up, we recommend checking out this Kartra vs Kajabi guide.

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Frequently Asked Questions

✅ How much does Kartra cost?

Prices for Kartra start at $79 per month (when billed monthly) and go up to $499 per month (when billed monthly).

✅ What does Kartra replace?

Kartra is an all-in-on-platform, so it replaces lots of separate software programs and platforms, including email marketing, leads, sales funnels, website design and more.

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