How to Start a Coaching Blog in 2024

Last Updated on November 6, 2023


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If you want to maximize your reach and get your products and services in front of your ideal customers and clients every day, then you need to get into SEO blog marketing.

This is one of the simplest ways to get consistent traffic to your website 24/7, without having to show up to sell your coaching.

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Why Should You Create A Coaching Blog?

Starting a business coach blog is one of the smartest decisions you can make when it comes to content marketing.

Its main purpose is to provide readers with value and get people from where they are now to where they want to be.

A blog will help you reach a wider audience, increase the awareness of your brand, and establish a more viable coaching business.

If you already have a coaching blog but it’s not producing results, you might not take the content you post as seriously. However, it is critical that you only distribute high-quality, relevant content.

In this day and age of screenshots and stored content, the consequences of a bad blog post might have long-term consequences for your reputation.

You may believe that if your company is small, there is no need to invest much time and effort in blogging.

A blog, on the other hand, can be beneficial to any size of business. There is a lot of reason why you should create a coaching blog. Let’s dive in!

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1. Reach More People

To be effective for your business, your coaching blog must also be effective for your target audience.

Articles with how-to guides, tutorials, and quick tips receive a lot of organic traffic from Google.

Speaking of traffic, join my signature blogging course to learn how to drive major traffic to your website to get more leads, sales, and conversions.

By catering to this trend, your blog will be able to reach a large number of people who may be interested in your services.

You’ll be well on developing a successful blog that markets your business long after you click publish if you can answer their questions, educate them about anything, or provide them important recommendations in your postings.

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2. Make More Passive Sales

You are the only owner of your coaching blog. You are free to say (and plug) whatever you wish.

In addition to your coaching services, you can supplement your revenue with your blog. Advertising and sponsored content are the most prevalent methods.

Aside from coaching services, other options to monetise your blog include hosting a membership site, initiating free/paid lessons, and hosting a paid forum.

You can (and should) mention your items (books, movies, etc.) and many other things.

You will see that your income will rise after understanding how to organise and continue maintaining your coaching blog.

3. Get More High-Quality Coaching Clients

Your coaching blog is an excellent tool for converting site visitors into leads and, eventually, clients.

And if you dont know how to do it, apply for a blog that leads if you want me to show you how to repurpose your podcast content into an optimised blog post in just 1 day.

Of course, not every visitor to your blog becomes a buyer. However, each post you publish represents a new potential to generate new leads.

These visitors (particularly those that return) already know who you are and what you can achieve.

They find your blog content to be beneficial. They must have enjoyed what you published if they kept coming back.

What remains is for you to invite them to act – a call to action.

Include one in your article. You can ask them to subscribe to your coaching blog by providing you with their email address. Even better, you can provide them with a lead magnet.

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4. Increase Lifetime Content Value

The more useful the information on your coaching blog, the more prospects flock to you.

Blogging allows you to be both heard and seen. You will be able to inform others about your skills and how you can assist them.

If someone has a query, he will most likely utilise Google or another search engine to get the solution.

You add value to your content and yourself via persistent effort and work. With a coaching blog, your site may appear on the results page and direct the user to your site.

And the more important the content you give, the more people will stick with you and return.

You will continue to reap the benefits long after you have invested time and work in the post. Correct SEO methods can boost your chances of landing on the top search engine results page.

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5. Increase Know, Like And Trust

For a reason, this is top on the list: authority and credibility breed trust.

No matter how amazing you are at coaching (or practically anything), no one will believe it unless you demonstrate it – at least, that’s how it generally works online.

Yes, you may have all the necessary certificates and paperwork to prove who you are and what you are capable of to the rest of the world.

With your valuable blog content, they know you, like you, and eventually trust you. Blogging for coaches is one of the best ways to achieve success long-term.

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How To Start A Coaching Blog

Content marketing for life coaches is an efficient method for gaining new clients—but it can be a waste of time if you don’t use blogging correctly.

It’s all about your content, how you develop it, and what you do once you post it.

Coaches spend hours each week writing articles, publishing to social media, filming videos, and recording podcasts to get some attention.

Nobody wants to waste time and not see results so, download this free checklist to learn how to optimise your podcast show notes so that you can drive thousands of new eyeballs into your podcast and business on auto-pilot.

Content marketing may not seem worthwhile if you feel like you’re on a hamster wheel writing coaching blog posts on top of all your other marketing and company tasks.

Is it worthwhile to create a coaching blog? Let’s look at how you may get started with your coaching blog and get the most money from it.

1. Set Up Google Analytics / Google Search Console / Seo Tools

Once you’ve set up your coaching blog, it’s important to track its performance.

Here are some tools you can use to track the performance of your blog: this will help you identify what’s working and what’s not so that you can adjust your content and strategies.

Google Analytics: Google Analytics is a powerful tool for tracking the performance of your blog.

You can use it to track the number of visitors to your coaching blog, the pages they’re visiting, and how long they’re staying.

Google Search Console: Google Search Console is another great tool for tracking the performance of your blog.

You can track the keywords people use to find your blog and ensure your content is optimised for those keywords.

SEO tools: Many SEO tools can help you track the performance of your coaching blog.

You can use them to track the keywords you’re ranking for, the backlinks you’re getting, and the organic traffic to your blog.

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2. Create Content

To stand out from the crowd, provide a unique perspective and fill any information gaps, present facts in an easy-to-understand manner, and do so with your voice and creativity.

If appropriate, include your sense of humour and personal stories.

While Google’s SEO algorithm regulations must be considered while organising your blog, the first fundamental concept is to compose your posts for people to read and extract value from.

3. Create A Blog Content Framework

Here’s a list of how to optimise your coaching blog post:

  •  Determine your intended audience
  •  Don’t forget to conduct a keyword search
  •  Make sure your meta description is intriguing
  •  Create a catchy title
  •  Include photographs, pictures, and graphics, and utilise alt text
  •  Add a call to action (CTA)

4. Learn How To Do Seo Research

Step 1: Based on what you know about your company, make a list of significant, relevant subjects.

To begin, organise the topics you wish to rank for into general categories.

You’ll generate roughly 5-10 topic buckets that you believe are relevant to your business and then use those topic buckets to help generate some particular keywords later in the process.

Step 2: Insert keywords into the topic buckets.

Now that you’ve identified a few topic buckets to concentrate your efforts on, it’s time to discover some keywords that fit into them.

You believe these keywords are vital to rank for in SERPs (search engine results pages) since your target consumer is most likely searching for them.

Why SEO is important for a coaching blog, individually patterned letters spelling out S E O on a white background
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Step 3: Analyse How Intent Influences Keyword Research.

Because the intent behind a search is so critical to your ranking potential, you must exercise extreme caution when interpreting the keywords you target.

It’s simple to take keywords at face value; nevertheless, they can have a variety of meanings beneath the surface.

To validate a user’s purpose in a keyword, simply type it into a search engine and watch what results appear. Make sure the material on Google is similar to what you intend to publish for the keyword.

Step 4: Look up relevant search terms.

You may have already considered this creative approach while conducting keyword research. If not, it’s an excellent method to get those lists filled up.

If you’re having trouble finding additional keywords for a given topic, look at the related search terms displayed when you type a keyword into Google. 

When you enter your keyword and scroll to the bottom of Google’s results, you’ll get several search suggestions connected to your initial input.

These keywords may inspire you to think about more keywords.

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5. Find SEO keywords

Maintain constant awareness of what is fresh in your field. There are numerous options accessible, including blogs, groups, forums, and, of course, social networking platforms.

Conversations with your coaching clients may also reveal frequent difficulties or questions. Make a note of them and keep them for future writing subjects.

Make a note of any article themes or keywords you come across. Then, look into the volume of searches for these terms to see if it’s worth your time writing about them.

Based on the concepts you’ve generated thus far, keyword research and SEO tools can assist you in developing more keyword ideas based on exact and phrase-match keywords.

  •  SEMrush
  •  Ahrefs
  •  Google Keyword Planner
  •  Ubersuggest
  •  Keysearch (I highly recommend Keysearch for keyword research. Use the code KSDISC for 20% off)
  •  Moz
  •  KeywordTool.io
  •  Keywords Everywhere
  •  KWFinder
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6. Repurpose Podcast Episodes Or Youtube Videos

Converting a piece of material into different media for use across many platforms is known as content repurposing.

It entails creatively delivering your message in many formats and locations to reach and engage with more people.

Multifunctional content is possible. A YouTube video does not have to stay on YouTube forever. It can be a podcast episode, blog post, LinkedIn post, social media graphic, or even a meme or GIF.

Repurposing video material relieves your strategy from relying solely on a YouTube fan or video lover audience to find your content.

Your repurposed video material has the potential to capture the attention of social media users, podcast listeners, blog readers, and others.

But don’t mistake content reuse for copying and pasting. When done correctly, content repurposing is a smart and creative process.

Each repurposed item needs time, effort, ingenuity, and strategy. The advantage is that you are not beginning from scratch.

You can extend or reduce points and value within the original material to develop new platform-specific content.

Repurposing your material broadens and strengthens your ideas and presence across numerous channels.

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7. Be Consistent 

Here is how you can be consistent about your blog:

Organise Your Content

First and foremost, determine your focus. It’s time to get your pen and paper, coach!

Make a list of where you’re already visible online, which platforms have the greatest engagement, where you’re receiving the best outcomes and interactions, and, of course, where you have the most fun!

This might be your coaching blog, YouTube channel, podcast, Twitter, Pinterest social media platforms, or any other place where you share content.

Then, plan how much content you need monthly for each online channel.

Suppose you know that you want to nurture your Instagram community, for example. In that case, you will need a certain amount of images, captions, strategic hashtags, and time blocked out in your day for engagement with your followers.

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Get Tools 

Use the correct tools to set yourself up for success! There are numerous alternatives for creating, planning and scheduling your material. Here are a few I recommend:

Asana and Trello are both excellent project management tools, especially if you work in a group. You may assign tasks, see your to-do list on a calendar, specify due dates, and do other things.

For creating beautiful pins, I recommend using Canva (more specifically, I recommend using Canva Pro). When you’re done creating beautiful pins, use Tailwind to schedule them.

Read my full review of Tailwind to help decide if it is right for you. ⮕ Use this link to get $30 credit with Tailwind.

For creating engaging emails that convert, consider using a tool like Kartra or Kajabi (you can use this link to get a free 30-day trial with Kajabi).

To help decide which platform is right for you, you can read my post on Kartra vs Kajabi.

Depending on your clients, or your method of coaching, you might also consider setting up a course on Teachable to impart your expertise in easily accessible lessons.

Lastly, learn to effectively market your business and turn your expertise into revenue with Thinkirific.

Depending on where you live, one additional, useful tool might be a VPN (virtual private network)

I recommend ExpressVPN. You can use my link to get a 30-day free trial. Alternatively, use this link to SIGN UP NOW and get an additional 3 months free with your first subscription.

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Get Help

Knowing when to seek assistance and outsource is an important part of being the CEO of your company.

Social media managers, Virtual assistants, content creators, videographers, developers, and copywriters are all ready for you to reach out and ask for their assistance and experience.

In other words, obtaining help with continuously being visible to your audience will allow you to serve more people and earn more money.

Update your content

A successful coaching blog will transform the game. You can add extra web pages with relevant material to your website, making it more than just another sales pitch.

Your blog allows you to expand on your worth and credibility by exhibiting knowledge in your expertise.

You will notice an increase in the number of visits to your website, and your business will flourish. You will receive more queries and leads if your content and tone of voice engage them.

 Join Blog Traffic Machine

Here are some ways to drive traffic for your coaching blog:

  •  Write about issues people are interested in.
  •  Make certain that you match the search purpose.
  •  Create an email list.
  •  Contact the folks you named in your post.
  •  Internal links should be used to boost essential content.
  •  Make connections.
  •  In communities, promote content.
  •  Create photos that can be shared.

💻 READY TO SCALE YOUR BLOG? Join us inside of my signature blogging course – Blog Traffic Machine.

But another very clever thing you can do is join a blog traffic machine, and you will see how to reach page 1 of Google in front of your dream clients.

It is simple to start a life coach blog. The difficult part will begin when you attempt to gain an audience for what you do.

The coaching market is saturated. Therefore you must establish a unique selling point that your audience will purchase.

Start increasing your website traffic by posting unique content on your coaching blog today!

Frequently Asked Questions

✅ What is a coaching blog?

The main purpose of a coaching blog is to provide readers with value and help get people from where they are now to where they want to be, whether that is professionally or personally (it all depends on what kind of coach you are!).

✅ How do I start a coaching blog?

The best way to create valuable blog content for coaching is to stand out. Find a gap in the market and fill it. From there, you need to decide on a name and buy the domain, get hosting, get set up on Google Analytics and start creating content!

✅ How do you create content for coaching?

Once you have a coaching niche, start to create content that presents things in an easy-to-understand manner, and do so with your own voice and creativity. You will also need to know your audience and what they want and to do SEO and market research.


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