Kajabi vs Teachable: Best Online Course Platform

Last Updated on May 15, 2023

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Starting an online course? Find out which platform is the best for you: Kajabi vs Teachable?

Over the past few years, there has been a revolution in e-learning. The knowledge commerce industry has enhanced so much, yet there is still room for it to grow.

In fact, the online learning industry is expected to reach a net worth of $350 billion by 2025, and this is a pre-pandemic figure, the stakes are possibly higher now.

Kajabi vs Teachable: Best online course platform, overhead shot of anonymous hands writing in a planner with laptop and charger cable nearby
Kajabi vs Teachable – Which is best?! – Photo by Marten Bjork on Unsplash

So, what’s the best way to get on this trend and create an online course for yourself?

In this article, we will compare two online course creation platforms: Kajabi vs Teachable, each with its own pros and cons, then conclude with why I think Kajabi is the best online teaching platform.

Learn about Kajabi vs Teachable pricing, screenshot of Kajabi free trial webpage
Kajabi vs Teachable: What is Kajabi?

Kajabi vs Teachable: What are they?

Before we dive into what makes Kajabi and Teachable two of the best online course platforms, let’s do a quick overview of what the platforms are:

What is Kajabi?

A robust all-in-one platform for website creation, selling online courses and designing the perfect marketing strategy to jump-start your business.

Kajabi offers you the right set of tools and techniques to transform your expertise into digital products like podcasts and online courses.

For those hoping to offer online courses, Kajabi is easily one of the best Teachable alternatives – if not the best – as it lets you do so much more.

Kajabi is specifically curated for individuals who have no coding background or technical software experience; hence it is so easy to use.

With Kajabi, you will be able to create a one-of-a-kind knowledge experience for your potential customers and effectively market and promote your business to increase that conversion rate that has been stagnant for so long.

But, hold up. Kajabi is not the only platform out there where you can sell online courses.

Try out Teachable course creation, screenshot of Teachable
Kajabi vs Teachable – Will Teachable be the winner?!

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What is Teachable?

Teachable, a rival to Kajabi, is one of the most sought-after online course platforms. The Teachable platform provides in-depth tutorials to create online courses.

Its interface is easy to navigate and makes earning through Teachable online courses a hassle-free job with its built-in payment system.

One of the best things about Teachable, perhaps the only factor that sets it apart from Kajabi, is that it offers a free plan for beginners who are new in the knowledge commerce industry.

When it comes to creating online courses, there are other websites like Teachable. So let’s dive into the Teachable pros and cons and whether it’s worth it.

How are Kajabi and Teachable different from other online course platforms?

Kajabi and Teachable are different from online course platforms like Coursera, EdX, and Udemy, because of their variation in consumer outreach.

Courses created on Kajabi and Teachable are specifically for your audience – the customers that you want to sell your course to – unlike Coursera or Udemy, which are open for internet users all over the web.

Platforms like Kajabi and Teachable give you more control over how you want to market your online courses and the money that you are making.

So, which one is the best for you – Kajabi or Teachable? We have enlisted the pros and cons of both platforms to tell you why and how Kajabi is better than Teachable.

Kajabi vs Teachable: Key Differences

Which is more popular?

As of today, the Teachable platform boasts over 68,000 creators with over $338 million in sales and more than 18 million students.

Comparatively, Kajabi has more than 13,000 course creators and a student base of more than 33 million. No wonder Kajabi’s revenue is twice that of Teachable, at over $650 million.

Kajabi definitely wins in terms of popularity, the reason for which lies in the plethora of features that it offers.

Look at these kajabi course examples, picture collage of different social media app logos and testimonials

Kajabi vs Teachable: What are the features?

Teachable works solely as an intuitive course creation platform, with a simple user interface, and built-in payment processing system, and allows you to create course completion certificates.

Teachable does not offer additional marketing tools and funnels to help scale your business.

Though there are some tools for affiliate marketing, and you can use Teachable on a sub-domain or link it with your main business page, but that’s it, folks.

It does not give any additional features like creating your blog, website creation, cool themes for your sites, or marketing automation.

This is why Kajabi is unbeatable. Although there are plenty of alternatives to Teachable, we’ll tell you why Kajabi is the best.

Kajabi not just allows you to create your online courses, but it offers you a unique place in the knowledge e-commerce industry.

It does this by letting you create your own site, use its user-friendly web design themes, and a plethora of marketing tools for automation, email marketing, and sales funnels.

An effective online marketing strategy has the same steps, but it is necessary to analyze which platform provides the safest and most efficient route for your online course business.

This article will compare key features of Kajabi and Teachable that are crucial for you to assess before you create your first online course and make that six-figure income you have always desired.

What should you choose Teachable vs Kajabi, screenshot of
Creating a product in Kajabi is super easy!

Creating an Online Course

Kajabi and Teachable give you the freedom of turning your knowledge and expertise into any type of content that you deem best for your business – whether it is in video or audio format.

Let’s take a look at Kajabi, review its features and differences from Teachable.

Kajabi provides a wide range of course creation facilities that are simple and easy to follow. It provides intuitive tutorials on how to create a/an:

  • Mini Course – short and concise course which outlines the main features of your digital product
  • Online Course – in-depth and longer online course that can be divided into categories
  • Community – a group to collectively address your students so that you can create opportunities for collaboration and increased communication
  • Drip Content – allows you to set a timer for when your customer gets access to the course contents in a timely fashion, instead of releasing it all at once
  • Membership – create specific content for paid members only

Kajabi does not require any third-party application or website to create online courses.

Teachable, however, offers a step-by-step procedure for only two types of digital learning products: coaching and how to create a course on Teachable.

With the coaching business, you, the creator, can manage your customers, schedule coaching sessions with them and upsell your products.

The Teachable courses allow you to create online courses and categorize them into modules and sections, add remarks on your students’ work, and embed forms.

Teachable software for creating online courses is also straightforward and intuitive.

Perhaps the only feature that sets apart the Teachable course platform from Kajabi is that you don’t need an external platform to create course completion certificates on Teachable.

Instead, they have a built-in feature that allows you to do so for courses on Teachable. You can even offer these with a Teachable mini course if you want.

Key Takeaway

Do you plan to create a distinct online learning community where you exchange knowledge through not just teaching, but through initiating collaborative efforts between your students?

Then when considering Kajabi vs Teachable course creation, Kajabi is the best option for your business.

Learn about Kajabi and Teachable online courses, screenshot of webpage about
A behind the scenes look at what structuring your online course looks like!

Structuring the online course

Teachable and Kajabi provide plenty of features to create effective online courses, but Kajabi is specifically designed for a more robust and rigorous learning experience.

Kajabi lets you further categorize the course, whereas Teachable allows only one level of categorization.

If your course is heavily loaded with content, subcategories will help your students in getting a gist of what the course offers and how they can organize their time to study effectively.

Lack of organization in an online course implies that a lot of content is stuffed into one category, and this can overwhelm your students, thus driving away customers.

Key Takeaway

For a smooth learning experience and better organization of your course, Kajabi is the right choice for your business.

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Video Hosting

Kajabi and Teachable provide the same platform for video hosting, in case your online course includes video lecture, this is an important feature to note.

Wistia is an online video hosting platform that promises high-quality streaming which adjusts the video quality according to your customer’s internet speed.

Wistia ensures that your viewers have an uninterrupted streaming experience even when the bandwidth of their internet is low.

Key Takeaway

Kajabi and Teachable have the same video hosting platform.

Check out some of the best online course platforms, screenshot of webpage showing
With Kajabi you can easily track the student progress

Tracking Student Progress

For any instructor, tracking students’ progress is crucial to understand how effective the course is.

This progress report may answer your concerns regarding the completion rate of your course, whether students are experiencing any difficulty, or where do they withdraw from the course.

Answers to these queries can help you revise your course content and provide better learning opportunities for your students to keep them hooked on the exchange of knowledge that you are providing.

Kajabi gives you access to course analytics which can help in tracking how well students are understanding your content and their progress.

The Kajabi platform even allows you to categorize students based on their progress.

Teachable also allows you to view students’ progress reports and how well they are engaging with your content.

You can see information based on their grades, and the number of lecture videos they have watched.

With Kajabi and Teachable slack integration, you can also interact with students across platforms.

Key Takeaway

Kajabi and Teachable are both suitable for extracting analytical reports on how well your online courses are doing.

However, Kajabi offers a more in-depth analysis, which is better suited for businesses, as this helps in tracking client base and revenue.

Learn how to create a course on Teachable or Kajabi, smiling person sitting in a cafe bar with a laptop on two wooden chairs with neon sign behind
Photo by Brooke Cagle on Unsplash

Student Assessment

Every teacher wants to know how well their students have grasped the concepts and to assess that they give tests and assignments.

Testing your student is a crucial part of creating an interactive and effective learning experience as this allows the student and the teacher to check whether they have understood anything or not.

This will also help the course creator in changing course content where most students slack off or update it to provide a better exchange of information.

Kajabi and Teachable offer quizzes, surveys, and assignments for you to give your students and check their progress.

Teachable lets you create quizzes and track scores based on the pricing plan that you choose.

  • The Basic Plan allows creators to only create quizzes, and not have access to the reports
  • The Professional Plan allows creators to not only create quizzes and assignments but also check the reports for each student.

Teachable assignments do not offer students to answer in open-ended forms or upload any media file or external document to answer a question.

Teachable only allows creators to give multiple-choice questions, which might not be suitable for every course creator out there, thus drawing our attention to Kajabi.

Kajabi provides a more flexible approach to how course creators create tests and assignments for their students.

You can create multiple-choice questions, fill-in-the-blank statements, and open-ended questions as part of the quiz.

Students can also upload external media files and documents as an answer and the course creators can access grades and reports without having to pay extra, unlike Teachable.

Kajabi also allows the creator to include lead generation tools like signing up for email lists after they have attempted an assignment or quiz.

This allows the creator to send the grading report of every student straight to their mailbox.

Key Takeaway

Both platforms allow course creators to restrict the entry of students into the next module if they have not passed the minimum threshold for the previous module or section.

However, Kajabi provides better tools for assessing your students and getting their progress reports.

User Interface

Successful marketing comes from effective branding which is necessary to provide a better visual experience to your customer than competitors.

Students don’t just want your expertise and knowledge packed in a video course, but they want to remember the experience that they gained from using your product or service.

In order to provide value in what you sell it is important to ensure its visual appeal is as strong as its contextual appeal.

Give them the feeling they would get as if opening a new Apple product, or a pair of Nike shoes.

Choosing appropriate themes and designs for your digital product will not only upsell it but make your customer come back for more.

Teachable allows its creators to choose the logo, typography, and color palette of their course. They allow course creators to customize their courses in contrast with the niche of their business.

However, there are not multiple Teachable themes, and sp the platform does not give you the freedom to choose a different theme for every course.

In fact, apart from the logo, there is not much that you can change for every course in terms of appearance.

The overall Teachable theme is pretty simple to navigate, but not enough to keep the students hooked on your content.

This is why we recommend Kajabi for businesses that want to offer their customers differentiated products.

Kajabi allows content creators to choose from a library of rich and high-quality themes that can be customized to your business and product type.

Kajabi has thousands of themes for every type of course, membership site, coaching and community groups.

What sets Kajabi apart from Teachable is that course creators can tweak the themes for every digital product and don’t have to rely on just one theme.

Key Takeaway

If you want to set apart your online business from others in your niche, Kajabi is the best choice.

Discover the most successful Teachable courses, screenshot of staged photos of person sitting outside under bright canopy with green plants nearby
I created a 2nd website super easy with Kajabi – It took me less than 1 day!

Website Builder

Kajabi and Teachable offer its customers’ website-building options that allow you to offer online courses and other digital products on the same platform as your main website.

However, there is a drastic difference between the website builder offered by both platforms.

The website builder offered by Teachable only gives the course creator a webpage which acts as an online storefront.

This page showcases your digital products and allows you to create content blocks to add images and texts. It also offers blocks to add pricing plans and social media buttons.

However, Teachable does not offer website themes to enhance the user interface for your customers, and this can be a potential drawback of using Teachable.

Teachable does offer creators to add their business logo on the site, customize a homepage for their online store and allows you to change font styles and colors for some sections.

For an established business, Teachable does not have many opportunities to create an effective online learning experience for your students, one that differs from other businesses in your niche.

This is because all Teachable course sites are somewhat the same. Even the most successful Teachable courses follow similar formats.

To some extent, you can customize your website on Teachable by changing its code, but only with the business plan that costs $240 a month – yikes! That’s a lot for just wanting to customize your site.

On top of that, not everyone has a coding background or the time and effort to learn to code just to change the look of their site.

This is why I recommend Kajabi.

Kajabi offers a website builder that is stable, safe and gives a sense of security to its users. You do not have to hire web developers or UX designers for this task.

Kajabi offers a plethora of themes and presets that you can choose from to create the site which increases visit duration of, and pages visited by a customer.

Kajabi also allows you to choose a different theme for each web page, whether it’s the blog or homepage, it does not have to look the same.

Additional features included in Kajabi’s website builder allow you to choose a custom domain, set a video as background of your site, create calls-to-actions, include testimonials from your trusted clients, blog posts, analytics and a lot of other useful features.

The best thing about Kajabi is that its features are monotonous in all pricing plans. You do not have to pay extra bucks to make your site stand out.

In fact, Kajabi is the only platform that allows its users to create custom sites for their online courses.

Key Takeaway

The features offered by Kajabi for building a user-friendly website are far better than those offered by Teachable.

Read up on the Kajabi and Teachable pros and cons, graphic showing the benefits of the Pinterest keyword vault
Landing pages are super easy to create in Kajabi!

Landing Pages

Landing pages are crucial for grabbing your customer’s attention and make them a recurring visitor or buyer to your site.

When you start a business, you choose to provide solutions to your client’s problems, and landing pages help your customer in taking the first step in resolving their issues.

Landing pages give call-to-action which is a motive for the customer to sign up for your mailing list, or download a free resource, sign up for your course and lots more.

Kajabi offers its customers a built-in landing page feature that allows them to choose from a library of templates.

These templates are designed by professionals to ensure you provide value to your customer, grow your client base and sell your digital products effectively.

Conversely, there are no Teachable landing pages, you can only do courses on Teachable.

The Teachable website simply does not offer technology to build landing pages, and you will have to resort to a third-party platform for adding this feature to your online business.

Teachable does have a few default pages that can be sufficient for running a start-up, but not an established business with thousands of clients.

Key Takeaway

With Teachable, it can be much more difficult to keep your customer hooked on your site and you will have to invest extra for creating landing pages.

The answer is self-explanatory: comparing Kajabi vs Teachable on this aspect is pointless – Kajabi is the right option.

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Email Marketing

For any online business to excel, email marketing is the most effective marketing strategy that it needs.

People sign up for email lists quicker than they answer calls, especially when you offer to take all their pains away with the value your products will provide.

Teachable does provide an email marketing feature that allows the creator to send emails to their customers, but these are only course-related and for only those who have paid for your course.

Unlike Kajabi, Teachable does not allow creators to offer free email sign-ups.

These emails are not helpful in retaining your customer’s attention or turning them into recurring buyers.

So if you’re wondering how to promote your Teachable course, you’ll have to look elsewhere.

In fact, you would have to use an external email marketing platform to slide into your customers’ mailboxes and tell them about your best courses on Teachable.

Kajabi, on the other hand, offers an integrated feature for email marketing within its platform, no external platform or plugin is needed.

This feature includes an email editor which has various themes and templates to choose from.

Key Takeaway

When it comes to Teachable vs Kajabi for email marketing, there’s no contest: Kajabi is better suited for businesses that want to engage with their customers outside of the online learning experience.

Browse some kajabi pineline examples, screenshot of kajabi page showing pipeline examples
Kajabi pipeline


Lastly, the most distinguished and important feature of Kajabi – sales funnels and marketing automation tools.

Apart from allowing creators to make landing pages and set up email lists, Kajabi offers sales funnels.

Teachable does not allow creators to create sale funnels or offer them any marketing tools outside the norm.

You can use third-party platforms at Teachable, but why waste extra money and time when you can use these features at Kajabi for a lesser cost?

Pipelines and marketing automation tools allow creators on Kajabi to integrate their landing pages and email lists.

This will aid creators in marketing their products to a wider audience and divert their attention to other products and services they might offer.

Key Takeaway

Of course, Kajabi is the best choice. Every business wants to thrive, and you need better marketing tools for that.


Enough about the differences between these two platforms, let’s move on to the pricing plans offered by Kajabi vs Teachable.

Just how much does it cost to use Teachable vs Kajabi? Let’s find out!

Find out which Kajabi paid themes are for you, screenshot of Kajabi pricing structure with several tiers available
Kajabi pricing structure

Kajabi offers three pricing plans:

  • Basic Plan – $149/month – This plan allows creators to make up to three digital products, offers them three pipelines, with unlimited landing pages, and email marketing.
  • Growth Plan – $199/month – The growth plan is for relatively established businesses. It allows you to create up to fifteen products, with fifteen pipelines, unlimited landing pages and marketing emails, and up to 25,000 contacts. This plan also allows up to ten admin users.
  • Pro Plan – $399/month – This plan is more advanced businesses as it allows you to create a hundred products, with a hundred sales funnels, unlimited landing pages and marketing emails. It also allows users to create up to three websites, the other two plans only allow one website each. This plan also caters up to 100,000 contacts and 25,000 active members.

The best part about Kajabi is that there is no deduction in your revenue, unlike most other online course platforms.

Engage with the best courses on Teachable and Kajabi, screenshot of the Teachable pricing structure with several tiers to choose from
Teachable pricing structure

Teachable pricing plans are divided into three categories:

  • The Basic Plan starts at $39 a month with an unlimited number of students, two admin users, email marketing and permission to use external platforms like Google Analytics. This plan also allows users to choose a custom domain for their business.
  • The next one, the Pro Plan, starts at $119 a month with considerable features like five admin users, graded assignments and quizzes, course completion certificates, grade reports for students and instant payouts.
  • The third plan, the Business Plan, starts at $299 a month and offers twenty admin users, bulk enrollments of students, theme customization, and group coaching calls.

In addition to the fees for Teachable plans, the platform deducts a 0-5% fee on the revenue generated by creators, which is a downside, considering Kajabi does not charge a transaction fee.

In addition to the paid Teachable plans, There is also a fourth plan: the Teachable free plan.

As the name suggests, this plan is free and allows you to create just 1 course. You can have unlimited students and host up to 10 videos.

Key Takeaway

When considering Kajabi vs Teachable pricing for those just starting out, it is tempting to go with Teachable as it is much cheaper.

However, it is evident from this comparison that Kajabi offers more value to its customers than Teachable, so if you are thinking of a long-term investment for your business, Kajabi is a better option.


Customer service is single-handedly one of the most effective ways of turning a new customer into a recurring buyer.

Kajabi assures its customers that it will assist them at every step of their journey to growth.

With Kajabi’s Growth Plan, customers can reach out to the support team at any time of the day and clear out any queries and concerns they might have.

Teachable also offers a stable customer service where you can access frequently asked questions or contact a representative to resolve your issues.

Rest assured, you don’t need to be one of the top selling courses on Teachable to get effective customer support.

Explore websites like Teachable and Kajabi, close up shot of a small gold and black trophy in a blank void space
Kajabi vs Teachable : Who won?! Photo by Giorgio Trovato on Unsplash

Kajabi vs Teachable – The final conclusion?

Kajabi and Teachable, both offer valuable features and tools to their customers.

However, there are stark differences in the quality of service and number of features provided by both platforms for a comparable price.

So when it comes to Kajabi vs Teachable, who wins?

Well, Kajabi understands what it takes to run a successful online business today, and therefore, offers a plethora of useful tools and features that are unmatchable with other platforms in the market.

With Kajabi you can rest assured that online course creation will be a hassle-free and smooth experience for your business.

Where there are many platforms similar to Kajabi in one way or another, in my opinion, there just are none that measure up!

Still not convinced? Read my full review on Kajabi to find out about even more great features!

💼 MUST-HAVE: If you’re looking for an all-in-one platform to build your next course, then you need to check out Kajabi, it’s my favourite! Get a 30-day trial here.

Frequently Asked Questions

✅ What is the difference between Teachable and Kajabi?

Teachable is a site for building and hosting online courses. However, Kajabi is an all-in-one platform that offers course creation, marketing, website building and more.

✅ Is there a Teachable free plan?

Teachable offers a free plan. However, it only allows users to offer one course, so is not suitable for those who want to create multiple courses.

✅ Can I create courses with Kajabi?

Yes, you absolutely create courses with Kajabi. In fact, the course creation on Kajabi is user-friendly and highly customisable.

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