How to get a Pinterest business account (& why it matters!)
Last Updated on March 2, 2023
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Suppose you are still using Pinterest only to curate an outfit, find a vegan recipe, or find aesthetic wallpapers for your phone.
In that case, you are missing out on many features a Pinterest business account offers.
If you run a small business or are a part-time blogger, consider signing up for a Pinterest business account. It is the best way to use Pinterest for business.
Through Pinterest, you can adequately visualise your brand and get exposed to potential viewers and customers.
The best part about Pinterest is the breadth of its functions – there is something for every type of business.
Whether you run a small sustainable clothing shop or blog about productivity and self-help, there is something for every business owner on Pinterest.
And considering the audience demographics for Pinterest, among 400 million monthly users, 61.6% fall between the 18-34 years of age.
Most folks on the platform have considerable disposable income, leaving room for you to find potential customers.
Pinterest is a visual search engine, a social media platform and a productivity tool for businesses and entrepreneurs.
Stepping into Pinterest marketing would be one of the best decisions for your brand’s presence and revenue.
Although a lucrative form of digital marketing for a business or blog, it is less discussed.
There aren’t a lot of bloggers or business owners who know about Pinterest marketing, let alone use it to develop a Pinterest business strategy for their brand.
People use Pinterest for inspiration – when discovering something new or before buying something they have been eyeing for a while.
I’ve prepared this guide for setting up your Pinterest Business account (and why a personal account won’t be enough).
It includes Pinterest business tips, a breakdown of how to get started with Pinterest for business, and dispel the misconceptions of those wondering “is Pinterest good for marketing”.
Think of this guide as How to Use Pinterest for Business for Beginners.
So read on as I discuss the best way to use Pinterest, and explain how Pinterest can help your business.
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What is Pinterest Marketing?
If you have used social media platforms, you might have come across “sponsored posts” or ads. These ads market products or services by online businesses.
If you have a digital art business, run a cooking blog, or are thinking of stepping into the online scene, you need digital marketing.
Just like traditional marketing, but slightly different, digital marketing is the art of compelling your potential client or buyer to make a final purchase.
There are many ways to market as a blogger or business owner. Still, one that stands out the most and what I’m going to cover in this article is Pinterest Marketing.
Pinterest Marketing is the art and craft of using Pinterest to market your business or blog to your target audience.
With Pinterest’s more than 430 million monthly users, your target client or customer is likely to scroll somewhere on Pinterest. Many users are on Pinterest, looking for vegan and gluten-free recipes.
You will find your target audience on Pinterest even if you have a micro-niche business or blog.
So, what really is Pinterest marketing?
It is a set of techniques and tools for making the most out of your Pinterest Business Account.
It can help curate a custom social media marketing strategy so that you can reach new audiences and scale your online business.
Many businesses only stick with one platform for social media marketing; most forget Pinterest, where everyone goes before finalising a purchase.
It is also the perfect platform for you to showcase the creative side of your business through beautifully designed Pins and other forms of content.
Not only can a Pinterest strategy for business help you find a new audience, but some brands, through Pinterest, have been able to create their own small community.
With Pinterest marketing, you can:
- Find a new audience, thanks to the platform’s vast user base
- Find an audience that fits your business’s demographic, specifically income. Pinterest has an enormous user base with a high purchasing power. It means there is a massive probability for you to find clients with high purchasing power.
- Divert traffic from Pinterest to your blog or e-commerce shop
- Persuade the audience to sign up for your newsletter, free class, or purchase whatever you are offering
- Display your products online creatively. Suppose your target client is not looking for the exact product you are offering. Through Pinterest SEO, you can make sure they end up finding your profile or Pins.
There are a plethora of things that Pinterest can do for your business. Not to mention Pinterest has stellar advertisement strategies.
Pinterest reported that its advertising reaches up to 200 million users on average and more than 77% are a female audience.
Over the years, activity on the platform has increased, and there is even more room for online businesses and bloggers.
Pinterest has always been the go-to site for those eager to find inspiration when starting a new project or finalising a purchase.
So, if your business or blog targets the demographic that widely uses Pinterest, you must invest your time and money in Pinterest marketing.
How to Best Use Pinterest for Business
Pinterest Marketing Strategy
Before using social media platforms for marketing, you must understand the platform and your audience and set actionable goals for yourself and your business.
In short, you must create a social media marketing strategy for Pinterest.
Simply switching to a Pinterest Business Account won’t do it. You need to understand how to use the tools that Pinterest offers.
Setting a strategy means:
- Spending some time collecting information on Pinterest’s general audience and demographics (gender, income, location, preferences etc.). Understanding this will help you navigate whether Pinterest is the right platform for you or not.
- Learn about your target audience. If you are starting as a blogger or business, doing this step as quickly as possible will benefit you in the long run. You might have figured this out already if you are running a business, but if not, HURRY UP!
Once that is out, gather data on your target audience specific to Pinterest.
Suppose you run a clothing business; you need to know what your target audience does on Pinterest. Are they looking for outfit inspiration or trying to understand ideal clothing materials for summer?
Knowing this will help you generate content that reaches your target audience.
- Look up what your competitors are doing on Pinterest or other platforms and how can you provide the same or better value. Analysing your competitor’s marketing tactics is key to making sure yours works!
- Create a content calendar and update it consistently.
As a business owner or blogger, you set SMART goals that are not only actionable but Specific, Measurable, Attainable, Relevant and Time-bound.
Do you want to drive Pinterest traffic to your blog or make sure they sign up for your newsletter or the free masterclass you offer?
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Create Engaging Content
Once a social media strategy is in place, it’s time to create content.
From capturing beautiful and aesthetic images to writing the perfect copy, content creation is the most crucial aspect of Pinterest marketing.
Why? Because Pinterest is a visual search engine.
Thus, producing high-quality graphics is the way to go. But, taking a picture from a DSLR or your flagship phone’s extraordinary camera is not enough.
You need to keep in mind the following:
- Vertical images: More than 80% of users browse Pinterest on their mobile phones. So, when you are capturing images or recording videos for your Pinterest Business Account, make sure to set the aspect ratio at 2:3
- High-quality content: Make sure never compromise on your content’s quality.
- Engaging copy: Once you’ve captured your desired content, it’s time to write a fascinating description. These descriptions can make or break your Pinterest marketing game; therefore, optimise them for SEO.
- Text overlay: Although you will have plenty of space to write a description, always write a headline on your Pin or the first image of your carousel post. It will reinforce what the Pin is communicating.
- Add a link: If you use Pinterest to market your blog or business, every Pin should link to your shop or blog. What’s the point of putting in so much effort when you cannot even direct the traffic to your site? Make sure to double-check the links you attach with your Pin.
- Various content formats: Unlike in its early years, Pinterest has a variety of content formats now. Rather than posting a single image Pin, you can post Story Pins, videos, carousel and ads.
- Consistent branding: When starting a blog or business, branding sets apart what you offer from others. Whether it is about picking a colour palette or designing a logo, your brand must have a unique element. Every Pin you create must be unique. Include your logo, or follow the colour palette for your business.
Your content may become boring if you stick with only one format.
You can create informative content which may lead your audience to follow you or check out your online shop.
For example, as a blogger, you can post a condensed version of your blog post in the form of carousel posts.
Snippets of information are not just engaging but may compel your audience to visit your blog and read the entire post or sign up for your newsletter!
- Make inspirational content: Uniqueness is the most important and sometimes challenging part of content creation. There are tons of accounts doing the same business or running a blog in a similar niche as you. But what is setting you apart from them? The value you create.
Everything must add value to your audience’s life, whether the products you sell or the content you put out. To fill in the gap, you must research your audience’s problems and how you can resolve that.
One of the best ways to use Pinterest for your business is to categorise all the content on boards. Most searches on Pinterest are unbranded.
Thus the boards you create can direct the audience’s attention towards specifics about your business or blog.
For instance, as a blogger, you can have a separate board on ideas for landing pages or newsletters. You can also separate boards based on different products offered in your shop.
As mentioned earlier, Pinterest is a search engine, so you must do whatever it takes to ensure your Pins are searchable! You can include keywords in your descriptions and board titles.
Pinterest ads are another lucrative way of promoting your business or blog. These ads help advertisers target specific keywords, interests and audience demographics like age.
You can also target specific audience groups like those who visited your blog or online shop or interacted with similar content as yours on Pinterest.
There are many ways of creating Pinterest ads, from promoted Pins to video formats.
Digital marketing is data-driven. Without metrics and analytics, your marketing efforts would not bear the desired fruit. It also implies that you must know what to track and analyse.
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Promote your Profile
Lastly, to ensure your marketing efforts don’t go down the drain, promote your Pinterest profile as much as possible.
Share your Pinterest Business profile with your followers if you are active on other social media platforms. Different ways of promoting it are:
- Linking your website and Pinterest profile
- Including the link to your Pinterest profile in your email signature
- Promoting your Pinterest account on other social media sites
How to set up a Pinterest business account
Now that I’ve covered why you need Pinterest marketing let’s jump into setting up a Pinterest business account.
It may confuse some, but a personal Pinterest account is different from a business account.
If you are serious about blogging or finding new audiences for your business, it is essential to use Pinterest as a business tool.
A business account gives you features that a personal account doesn’t have:
- Pinterest analytics to monitor the progress of your Pinterest marketing strategy
- Ability to advertise on Pinterest
- Create a Shop on Pinterest
Here is how you make a business account if you have never set up one before:
Step 1: Create a new account
The first step is to go to www.pinterest.com and click on the Sign up tab in the top right corner of your screen.
Step 2: Pop-up appears
Once you click on Sign up, a pop-up appears that asks you to enter your credentials. Scroll down, and you’ll see. Are you a business? Get started here! Option. Click on that.
Step 3: Enter your details
You will be directed to a new pop-up, where you have to add details like an email address, password and age. Make sure your business has a separate email address and a strong password.
Next, click on Create account.
Step 4: Fill in business information
Once you’ve clicked on Create account, you will be asked to fill in details relevant to your business, like its name, location and preferred language.
Step 5: Describe your business
Once you’ve filled in relevant information, click next, and you will be asked to describe your business briefly. You can also add a link to your website here.
In five simple steps, you are done with creating a Pinterest business account. Ready to create Pins and advertise!
How to Convert from a Personal Account to a Business Account
In case you don’t want to create a separate business profile, you can convert your existing personal account to a Pinterest business account in the following simple steps:
Step 1: Log into Pinterest
Log into your Pinterest account and hover over to the right corner of the screen if you’re on the computer or the bottom right corner on the mobile app. Go to Settings.
Step 2: Go to Account Settings
Click on Account Settings in the left bar menu in Settings.
Step 3: Go to Account Changes
Once you’re there, click on Account Changes, and scroll down to Convert to a business account.
Step 4: Fill in business details
Once you’ve been redirected to a new page, you will be asked to enter details regarding your business. It can include your business’ name, its location and preferred language.
You would also be prompted to describe your business and add a link to your online storefront or blog.
You can also link a Pinterest business account to your personal account by clicking on Add account in settings.
Under the Create a free business account tab, click on Create, and you will have to follow Steps 1 to 4 as above to add your business details.
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What can Pinterest do for Business?
Ok, so I’ve gone through the importance of Pinterest marketing for your blog or online business; let’s discuss how you can use this visual search engine.
Promote your Products or Services
As a small business owner, marketing can be a hefty expense.
Thanks to digital marketing and social media platforms like Pinterest, the budget solutions they offer for getting the most out of the vast web space can help your business thrive.
From sharing photos and videos of your products to bite-sized information of your blog posts, there is so much that you can do with a Pinterest business account.
Pinterest lets you market your brand and gives insight into what’s happening on your profile. You can see which content is doing well and what queries your audience might have.
These insights can be an excellent way to understand your brand’s direction:
Promote your Blog Posts
As said earlier, you can post bite-sized content from your blog on Pinterest to direct the audience from Pinterest to your blog.
Besides, visual imagery that links to your blog posts is a good way of keeping the audience hooked to your brand.
You can create your small community on Pinterest with a separate business profile. Pinterest now allows you to let others contribute to the boards you created or work in collaboration spaces.
It’s a good initiative for enhancing collaboration and community spirit so that people can share ideas and learn together.
Pinterest is the best platform when looking for inspiration or motivation to do what ignites your soul, but that’s not the only way you can use Pinterest.
For business owners and bloggers wondering how to use Pinterest for small business, Pinterest has plenty of offers in the form of marketing and a vast audience.
From connecting with new audiences, raising awareness about your mission and brand, or scaling your business, Pinterest can help you in more than one way.
Frequently Asked Questions
Yes they are; you can either create a new Pinterest business account from scratch or change your pre-existing personal account to be a Pinterest business account.
A Pinterest business account will help you reach a wider audience and help develop the online presence of your brand.
Yes! If you’re looking to progress your business or blog a Pinterest business account will help you grow your customer base significantly.
Other articles you will love:
- Pinterest vs Instagram: Which One’s Right for your Business?
- How to Make Money from Pinterest
- How to Use Pinterest Group Boards
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