What Is Pinterest Keyword Research & How To Do It?

Last Updated on March 7, 2024


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Pinterest is essentially a search engine, which is why Pinterest keyword research is essential to making it work for your business.

P.S. More of an audio listener? Check out my podcast episode on this topic below!

To be successful on Pinterest as a business or artist, you must nail your SEO approach, just like any other search engine.

Keywords are the words or phrases people search for anything on Google or Pinterest.

Broad keywords like “photography” might be your first thought, or tempting to go for, but these will be difficult to rank for.

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However, long-tail keywords like “family photoshoot ideas” will be much easier to rank for and attract individuals looking for your services or products.

What Is Pinterest Keyword Research & How To Do It?, brown pinboard covered in a collage of photographs and colourful yellow and purple post-it notes with buzzwords written on them
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Before we start with Pinterest keyword research, I recommend conducting market research to ensure you’re producing and pinning content to help you connect with your target audience.

You can inquire about the type of information they are looking for or what questions you can answer.

So Pinterest keyword search volume is very important for you because, in this way, you will find out which keyword is more used.

I propose reviewing your Google Analytics and Search Console statistics to determine which content performs best.

After gathering information from and about your target audience, consider the types of terms they could look for, and then begin the Pinterest keyword research!

Reasons You Should Be Using Pinterest for Business

So, here are the top reasons you should start utilising Pinterest for your business, regardless of the business type!

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1. Pinterest keyword research converts more website visitors into buyers.

Pinterest reduces the number of stages between discovery and conversion, making it easier for consumers to get to the source.

Pinterest visitors are more likely to convert into leads or sales than visitors from other social media platforms.

2. Pinterest can be thought of as a large visual search engine

Individuals frequently consult it throughout the research phase of their planning. People also look to Pinterest for ideas. I’m sure most of us have attempted at least one Pinterest recipe.

Using Pinterest keyword research will make your job easier in every kind of aspect.

3. Pinterest is a traffic generator (and lots of it)

One of the first things people think about when they want to grow their business how can I find more leads and traffic?!

Pinterest is an amazing strategy for increasing website traffic and attracting high-quality leads. It directs more visitors to a website than any other social media platform could do.

This increase in traffic is obviously dependent on good content. If you create and share material your audience likes, they are likelier to click on your links.

Excellent Pinterest content begins with high-quality graphics.

4. Pins increase your inbound links

Because each pin has a link, it is simple to direct it back to the image’s source. Think of how many people you may bring to your website by creating content on Pinterest.

This is a sometimes overlooked aspect of Pinterest. Never undervalue the power of an image search!

5. User engagement is absurdly high

Pinterest users appear to be fine with simply finding and sharing stuff with limited groups of individuals. This is beneficial to your company!

Why? It means that your pins will be viewed, engaged with, and potentially go viral!

6. Pinterest can be linked to your website

What makes this a positive thing? Because it allows users to easily access your products and services that are on your website!

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7. Find out what your target audience enjoys

One of the most wonderful things you can do with Pinterest discovers what is currently trending.

Follow everyone who follows you to learn what motivates them – you’ll get a first-hand view of their head.

Pinterest keyword research allows you to view and comprehend what’s popular now and create content from it.

How to use the best keywords for Pinterest, whiteboard with the word audience and several arrows pointing towards it
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How to Use Keywords on Pinterest

One of the questions that you might have is how to use Pinterest keywords.

Well, keywords are an essential component of your overall Pinterest keyword research. In addition to the quality of visual graphics, they are critical for attracting your target audience.

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Your goal is to appear in the smart feed search results. Pinterest keyword research will assist you in accomplishing this.

Where To Use Keywords On Pinterest

To make the overall strategy simple, here are the places to use Pinterest keyword research:

  1. Profile: The first place you should use powerful keywords to draw your audience to your profile page is in the profile.
  2. Pin descriptions: Fill in the blanks with rich keywords to describe your pin. 2-3 keyword-rich sentences, followed by 3-4 hashtags.
  3. Descriptions of the boards: Use keywords liberally here, some wide enough to reach your overall objective and others narrow enough to meet the board niche.
  4. Images of others: Consider tweaking the keywords if you have fantastic photographs but require better descriptions. For example, take a pin with a lovely bathroom remodel and edit the description to “Custom bathroom renovation with gold accents, marble flooring, and coastal influences.”
  5. Image file names: Use keywords to save the picture file on your website. Save the image as coastalbathroom.jpg instead of image234.jpg. Pinterest will interpret this pin as being about a bathroom.
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How Pinterest Uses Keywords

Like a search engine, Pinterest uses a smart feed and prioritizes pin results based on pins that most closely match what the user is looking for.

But how to add keywords to Pinterest? In the pin description, of course!

If you have a terrific pizza dough recipe but don’t mention the image in the pin description, Pinterest is less likely to show your pin in the results.

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Concentrate on using these keywords in the above sections to tell Pinterest keyword research WHO you are and WHAT you pin about.

Your account’s overall keyword cloud will help you acquire traction in the Pinterest smart feed.

Google also returns Pinterest results! Make good use of those keywords! If you rank high on Pinterest, you will almost certainly rank well on Google.

Which Keywords To Use On Pinterest

If you are a beginner and wondering how to find keywords on Pinterest, starting with the tool itself is a terrific practice.

Begin by typing those keywords into the search field. Create a list of all the other top keywords that emerge.

Examine the generated pins and look for keywords in your smart feed. Are these keywords appropriate for your brand?

That’s why Pinterest keyword research is fundamental for the whole process.

How would your target audience define or describe your brand? If you need help, start over and choose the best manner for your target audience to connect with your specialized brand.

Use a combination of wide and specific keywords, especially in board descriptions. There is plenty of space.

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Your keywords must not be dumped into your content. Instead, create thoughtful descriptions with keywords naturally inserted in them.

Practice creating good pin descriptions that will attract the reader to click through on your pin and take action. Promote participation by including as many relevant keywords as possible.

Many people now use AI as a time-saving Pinterest description generator and then edit them to better fit their needs.

While this is an option, if you don’t have a good grasp on what makes a good Pinterest description, the AI suggestions still won’t help you convert.

Consider using The Pinterest Keyword Vault to gather frequently used keywords in your niche!

Find and uncover new ways to describe your brand on search engines and SEO. By doing this, your Pinterest keyword research will give you amazing results.

Are Pinterest Keywords The Same As Google Keywords?, individually patterned letters spelling out S E O on a white background
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Are Pinterest Keywords The Same As Google Keywords?

Pinterest and Google are both search engines, and the task of doing keyword research is basically the same however the keywords will be different.

Why is that? Because people use Google different from how they use Pinterest. They may be typing different search terms of longer keywords in Google.

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With Pinterest most people type 1-4 words as keywords and are not necessarily looking for a specific result, more so looking for ideas and inspiration.

Pinterest SEO

Knowing the terms people use to find material on each site is essential for optimizing your pins and blog posts. This is considered using Pinterest SEO.

It is critical to analyse current trends when developing Pinterest keyword research.

To examine what people are searching for on Pinterest and how this has changed over time, utilize the Pinterest Trends tool.

The following are some important distinctions between Google and Pinterest keyword research. This useful resource can assist you in determining what content is currently hot on Pinterest.

Search for a keyword such as “gardening” to observe how the search traffic has evolved.

Understanding these patterns may increase your chances of developing content consumers will view and share.

You can also use Pinterest Trends to check which themes are popular in countries like the United Kingdom and Canada. This is useful if your content is aimed at a specific country.

Google SEO 

You must first grasp how SEO (search engine optimization) works to accomplish good Google keyword planning. This is improving your website and content to appear higher in search results.

The quality of your content, the number of backlinks to your website, and the keywords you choose are all factors that can affect your Google rating.

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Here are a few strategies to help you with your keyword planning for Google:

  • Use the Google Keyword Planner to find appropriate keywords for your article. This tool will display the average monthly search traffic for certain keywords and the cost of targeting these keywords using Google AdWords.
  • You can also opt to use what I consider the best Pinterest keyword tool – Keysearch (click this link & use code KSDISC to get 20% off). I have used this one for 6 years and it has allowed me to rank on google for multiple keywords again and again.
  • Incorporate these keywords in your material’s title, headings, and body. But, use them sparingly and naturally, as too many keywords might be perceived as “overstuffing” and result in Google penalizing your content.
  • Increase the number of backlinks to your website from high-quality websites. This will help your website’s Google ranking.
  • Make sure your website is mobile-friendly and fast to load. You can use Google’s PageSpeed Insights tool to test the speed of your website and make any necessary changes.
  • Google also favours valuable material, so it’s critical to regularly update your website with new blog articles or update old blog posts.

Significant differences exist in how you might optimise your content with Google keyword research versus Pinterest keyword research.

Yet, the ultimate goal is to develop high-quality material relevant to your target audience.

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So, to answer the question, yes, Pinterest keywords differ from Google keywords.

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How To Do Pinterest Keyword Research

1. Pinterest Search Bar

A drop-down menu will appear when you search for a keyword on Pinterest. Because they are popular, Pinterest recommends them.

If you’re writing about bullet journals, for example, you may enter that in and get add-on words like “layout,” “tracker,” or “ideas.”

As an example, Here are some variations that popped up when I searched for “Bullet journals”

  • bullet journal ideas
  • bullet journal page ideas
  • bullet journal monthly spread
  • bullet journals to buy

2. Pinterest Suggested Search

A quick technique to generate ideas is to type your basic keyword into Pinterest and press enter. Below the search bar, it will give various narrowed-down ideas.

For example, if you search “entrepreneur,” Pinterest provides a variety of entrepreneur content, including “quotes,” “beauty,” “enterprise ideas,” “inspiration,” and more.

You can narrow down any recommendation by clicking on it. For example, “business ideas entrepreneur” can generate a slew of different ideas, such as adding “startups” or “products” to the term.

3. Pinterest Keyword Vault

  • With the Pinterest Keyword Vault, you can choose which keywords to utilize in your Pinterest account based on your specialty.
  • Save hours searching for keywords in your pin descriptions, boards, and accounts.
  • When you use high-ranking keywords, your Pinterest reach and click-through rate will explode!

📌 GET INSTANT ACCESS TO THOUSANDS OF PINTEREST KEYWORDS: Show up in front of your target audience on Pinterest by using the right keywords. With our popular tool, The Pinterest Keyword Vault you’ll get instant access to a bank full of Pinterest keywords that you can copy and paste! Click here to check it out.

4. Pinterest ads

You must create an ad to gain access to this tool but you don’t have to actually publish the ad!

You may examine their keyword ideas and – unlike other Pinterest tools — their volume without activating it. Here’s how it’s done:

  • If you don’t already have one, set up a Pinterest business account.
  • Log in to your company’s account.
  • Go to ads.pinterest.com.
  • Click on Create Ad to begin the ad campaign development method.
  • Fill in the blanks with your campaign objective and other details.
  • Make an ad group.
  • Go to the Interests and keywords area.
  • Go to the Add keywords tab.
  • To get keyword ideas, enter a keyword like ‘business’.
  • Choose and copy your favourite keywords.
  • To create more ideas, repeat the process with other terms.

Long story short, Pinterest keyword research is your biggest help if you want to succeed and be the best in this field.

5. See Pinterest’s Ideas With Their Search Volume

The advantage of using the tool above is that it allows you to generate new ideas. You may also see if some keywords are more popular than others.

As Pinterest’s capabilities improve, search volumes will become more specialized and accurate.

One disadvantage is that numerous terms have the same search volume. Several keys are grouped in the huge “5+ M” category.

Should I Use Hashtags Or Keywords On Pinterest, white take away coffee cup with red hashtag symbols sitting on a wooden desk
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Should I Use Hashtags Or Keywords On Pinterest?

Hashtags are words or phrases that are prefixed by a hash (#) and do not contain any spaces.

Hashtags on Pinterest used to work as they did everywhere else, but they’ve recently modified their platform. Adding hashtags to new Pins will not affect their performance.

Whether those Pins are promoted or not, the most recent Pins will be at the top; nevertheless, hashtags do not affect Pin reach in searches.

Instead of using hashtags in your Pinterest strategy, try using keywords. Rather than hashtags, focus on Pinterest keyword research for success and searchability.

Keyword targeting on Pinterest allows you to reach users looking for a specific idea. If you’re selling living room furniture, try targeting folks looking for “living room décor” or “home decor ideas.”

To use keyword targeting, use terms relevant to your publishing material.

Where Can I Find Trending Keywords For Pinterest?

Pinterest Trends is a free and simple tool for studying keywords and trending topics on Pinterest.

In this post, I’ll show you how to use Pinterest Trends to uncover keywords for your business and create content around popular subjects.

If you’re anything like me, finding a solution to complete jobs fast and efficiently is always appreciated.

The Pinterest Trends tool provides an inside look at the words and phrases that Pinterest users use to discover answers to inquiries and things to purchase.

So dive in and give this tool a shot while researching keywords and preparing your forthcoming content.

How Should I Use It?

The Trends Tool is a fantastic tool for Pinterest keyword research. It provides valuable information in the search phrases used by Pinterest users.

Use the Trends Tool to research your niche’s most popular Pinterest keywords.

When you search for a specific topic, Pinterest will automatically propose a list of related terms (these are your keyword suggestions).

When you press the return key, Pinterest will display the most popular related search terms and phrases for the word you entered.

Employ these terms in your article and your Pins to improve search results.

Here’s exactly what the Pinterest trends tool can give you:

1. See Data Based on Specific Countries

Pinterest Trends Tool data is available for the United States, the United Kingdom, Canada and a bunch of other countries too.

They are consistently adding in new countries every few months. Search words and phrases in each country to compare and gather statistics on your business.

Choose that specific country where your ideal customers and clients are in so that you can accurately create content that gets in front of them.

2. The Trends Tool provides a snapshot of a year’s worth of trends for your search

The Pinterest Trends Tool displays a whole year’s worth of search data. When you search for a term, you will discover how that issue trended over a year.

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This is a fantastic feature since it allows you to see and arrange your content around when a topic begins to trend and peaks in popularity.

3. Compare up to 4 Search Terms

The Trends Tool allows you to compare up to 4 search terms at once on the graph. This will help you visualize which term is most popular relative to similar search terms.

This can help you choose which keywords to utilise and when they are hot.

4. Get Suggestions for Related Keywords

The Trends Tool is an amazing way to find related keywords. You will immediately see a list of suggested related terms when you type in a term.

Once you hit enter, you will also see popular related terms across the bottom of the graph.

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How to Use the Pinterest Trends tool for Content Planning

The Trends Tool is also useful for content planning. It will not only help you with your keywords, but it will also notify you when searchers are looking for specific content subjects.

For example, suppose you provide material for the Christmas holiday season.

In that case, you will notice on the Pinterest Trends Tool graph that searches for this topic begin in July and rise over the following months. It’s probably sooner than you think.

This is a fantastic approach to planning and determining when to begin developing content.

We’ve been on a real journey here, and I’m confident you can smash your Pinterest keyword research out of the park with these strategies!

That being said, I have a few final Pinterest keyword research tips to help you succeed with your Pinterest strategy.

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1. Don’t Keyword Stuff

Use your Pinterest keywords organically and naturally throughout your content. Do not just list your keywords or try to cram too many in.

The algorithm will know, and you won’t be rewarded for it! I know I’ve mentioned this already, but out-of-date content marketers often advise it, so it’s worth mentioning again.

2. Optimize Your Pinterest Account

I mentioned including your Pinterest keywords in your profile name, description, and boards further up this blog post, and you must take the time to do so.

This “set it and forget it” task is well worth taking the time to do as you will have optimized your entire Pinterest account, not just your pins.

3. Consider Your Target Audience

Are you looking to use Pinterest for b2b marketing? Are you a solopreneur? Do you run a coaching blog?

Consider who you want to find your pins with since this will help you determine the best keywords for your overall Pinterest approach.

Finally, it wastes keyword space that could be used for far more important terms.

That’s your complete guide to Pinterest keyword research! I hope you found these techniques helpful, and if you want to read more on Pinterest, click the related articles below.

Frequently Asked Questions

✅ Does Pinterest require keyword search?

Yes! If you want your pins to be seen by the most people possible, you need to use SEO keywording techniques within your pin descriptions. Without this, you are unlikely to reach your intended audience.

✅ What is the best way to keep up to date with Pinterest keyword research?

The Pinterest Trends tool is a great place to start as it lets you know what trends are popular in different regions around the world. I also recommend using The Pinterest Keyword Vault to find the most frequently used keywords in your niche!


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