4 Ways to Find Pinterest Keywords (+ Where to Put Them!)
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Last Updated on January 8, 2022
Many Pinterest users are using the platform in a completely wrong way. Pinterest is not a social media platform, it’s a search engine so it has to be treated differently than Instagram and Facebook. That’s why it’s important to have some knowledge of Pinterest SEO and why Pinterest keywords you should use.
How Pinterest works
SEO stands for search engine optimization. For your blogs post to be seen on Google, you optimize it for Google. The same with Pinterest. For your pin to be at the top when someone types in a search term that relates to your pin, you need to make sure you are using keywords in your pins.
Pinterest is different from Google, however. Google is HUGE compared to Pinterest and Google focuses on words, Pinterest is a visual platform and focuses on images. It’s a visual search engine.
Why you need keywords on Pinterest
You need to use the right keywords within your pins for your pins to be seen and clicked on by others. What is a keyword? A keyword is just a word (or phrase) that someone types in to find information on that topic. For example, if I want to know the best vegan scone recipes I am going to type onto Pinterest or Google: best vegan scone recipe, vegan scones or vegan scone recipe.
There are lots of different ways that someone can type into a search engine to get one end result.
For your pin to be seen you need to input keywords that people are searching for.
4 ways to find Pinterest keywords
You need to do some Pinterest keyword research! You need to find out what people are typing into the Pinterest search bar most often. Without this first important step, you will be guessing what your audience is typing and thats a sure fire way to fail and waste time with your Pinterest marketing startegy.
Let’s look into 4 easy ways you can do keyword research on Pinterest.
1. The search bar
You can do this by going onto Pinterest and typing in a word that relates to your pin. If you are doing a pin on vegan scone recipes, type in ‘scone’ and see what suggestions come up below. This tells us other popular phrases that are related to what you have input into the search bar.
2. The coloured tiles
When you press enter you will see a bunch of coloured tiles below. These are also common search terms that people are also typing into Pinterest. Usually within the tiles they have some great phrases you can use within your pins as keywords.
I have had students of my Pinterest course tell me that they no longer see the coloured tiles. So if that is the case then you will have to use the option above or the next two recommendations below to find the best Pinterest keywords.
3. ads manager
You can also find some great keywords if you head to the ads manager. You will need to have a business account to do this so make sure you have signed up for one, or have converted your personal account to a business account.
You will need to do Ads> Create Ad >Continue. It will look like you’re setting up an ad but you won’t be. Then you will scroll down to the section where it says ‘Interests and Keywords’.
From there click ‘add keywords’ and start typing in a very basic keyword. You should see a bunch of other keywords pop in the box with also the average monthly viewers – Super handy!
4. Pinterest keyword vault – best Pinterest keyword tool
There is a 4th way to find keywords and this way is by far the EASIEST way. And that is to gain access to my Pinterest Keyword Vault. This Vault contains 4000+ viral Pinterest keywords which range in 170+ categories. It’s done-for-you Pinterest keyword research, and will save you so much time!
The people who have got the Pinterest keyword vault are already seeing an increase in page views to their businesses after implementing these viral keywords. This is your one-stop shop for all your Pinterest keywords witthin one easy resource.
For every keyword we also have the average monthly viewer to make it easier for you to pick which keywords to use over others.
The other great thing about the vault is that you can request for categories to be added. If you have a pin about a very specific niche on Pinterest then you can request for me to do Keyword research and for viral keywords to be added to the vault, which means that it’s the product that keeps on giving!
Can I use a Google SEO tool to do keyword research on Pinterest?
I would not use a keyword research tool like Keysearch (which is incredible for Google SEO) for Pinterest as that is targeted to what people are searching for on Google and not Pinterest. Keysearch do have a Pinterest section but for now as I’m writing this its very inaccurate.
Pinterest and Google are different platforms, people will be tying in different terms in each platform. What might do well on Google might not do well on Pinterest and vice versa. Google is supersaturated and Pinterest is not yet.
For example, if you were to try and rank for ‘things to do in London’ on Google it would be near impossible. However, if you went after ‘things to do in London’ on Pinterest you have a good chance as long as you are using great keywords and your pin is beautiful and clickable.
Remember Pinterest is a visual platform, so you NEED to have beautiful eye-catching pins to do well on Pinterest. If your pins are hard to read, dark and don’t pop, then don’t bother with Pinterest because it’s not going to work.
Where to put the Pinterest keywords
Are you wondering how to use keywords on Pinterest that you’ve now found after doing keyword research. Here are 5 places to put these viral Pinterest keywords on Pinterest.
1. Pinterest profile name
I don’t just have ‘Anita Hendrieka’ as my profile name on Pinterest. I have “Anita Hendrieka / New Zealand Travel Blogger & Travel Blog Coach”. My keywords are New Zealand, Travel blogger, Travel blog, Travel blog coach, coach, travel. Do you see how many keywords I have managed to squeeze in my profile title?!
This is important because occasionally people will search for profiles and accounts related to the niche they are looking for. If you can help Pinterest categorize your account, then it will show up as your ideal customer search for it on Pinterest.
2. Pinterest profile bio
You get 160 characters in your Pinterest profile so make it count! You can change your bio from time to time too. If you have a particular offer, like a freebie or a blog post then don’t be afraid to change the last sentence up from time to time to test different links. Here’s my bio currently
“Top travel blog exploring underrated travel destinations (mostly Albania), blogging tips & promoting the digital nomad lifestyle”
Your profile description has huge potential to raise searchability for your account and pins so make sure you take the time to craft the perfect bio.
Within your bio, you want to delve into which topics you are an expert in and what people can expect from your account.
3. Pin title
Your pin title counts and should have your main Pinterest keyword in there! Make your pin title juicy and inspiring for the pinner to click into your pin and know more. A lot of businesses underestimate the pin title.
4. Pin description
You get 500 characters in your Pin, try and use it all! But don’t keyword stuff, make sure you naturally add them within your pin description, do not just stuff all of the keywords in one place. If you do this, Pinterest can mark your pin or whole account as spam as this is a BAD PINTEREST PRACTICE.
Don’t risk all your hard work.
5. Pinterest board descriptions
If you do not have board descriptions, do that now! You need board descriptions for your account and boards to be seen. You get 500 characters, so fill that description up with lots of viral Pinterest keywords!
Those are 5 different places to put some viral Pinterest keywords. Make sure you put keywords that people are searching for in those 5 spots within your pins and account.
Remember if you want to know the best viral Pinterest keywords to use then go grab access to my Pinterest keyword Vault, it’s going to save you so much time and accelerate your page views and sales!
If you want to automate your Pinterest account growth and do it the right way you really need to use Tailwind (Get $30 credit here). Pinterest is hard to grow if you are not using this tool to schedule multiple pins per day to your account. They are also partners with Pinterest so it’s a totally safe tool to use to grow your Pinterest account.
If you have any questions, make sure you leave them below! Pinterest can take some time getting used to but it’s an incredible platform to use to drive page views to your blog, or sales to your online business. Pinterest is invaluable for all online businesses!
Other articles you will love:
- Guide to creating a travel blog and making it successful
- How I 10x my Pinterest Results with Pinterest Video Pins
- How to Get Blog Followers Sustainably
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