How I 10x my Pinterest Results with Pinterest Video Pins
Last Updated on May 20, 2021 by Anita Hendrieka
I’m going to get into a topic that I know a few people have been talking a lot about recently, and that is Pinterest. I’ve been seeing huge results on Pinterest in the last several weeks, and I’ve changed my strategy a little bit. I’ve started to do one thing differently that has skyrocketed my growth.
Pinterest video pins!
With Pinterest, there has been a few little changes in the last few months. Some Pinterest users have been complaining about not seeing as much growth on Pinterest. And one of the reasons for that could be because video pins have taken over Pinterest.
Video pins are one of the best ways to grow your account right now. If you look on Pinterest yourself and you type in a search term, you’ll see that the video pins are the first ones that kind of catch your eye. This is why people were seeing huge results on Pinterest with video pins because they’re so eye-catching.
In January, I started to get into Pinterest again. I had a little break over the holidays where I kind of stopped posting and I just forgot to fill up my Tailwind schedule. Now obviously because of that my growth was stagnant.
I decided to do something different to start the year off with a bang, so I decided to start repurposing some videos for Pinterest. I’ve been obsessed with Tik Tok lately. Maybe a little bit too much where I now have to use an app that blocks me from going on the app for more than 1 hour per day. Tik Tok is such an interesting platform and I have found it such an incredible new place to create engaging content. It reminds me of when I first started on Instagram. I’m having fun with this app and the process of filming and editing has always been fun for me.
From a user point of view – I love the content too. It’s very engaging, very addictive and just a fun way to waste hours.
Tik Tok is by far the most addictive platform that I have been on because the content is fast, to the point and usually pretty funny. With video content taking over these days, the platform has been taken over by storm.
I’ve been making lots of videos on Tik Tok and because I had this huge volume of content that I was creating on the platform, I decided to start to repurpose that for Pinterest.
My repurposing Tik Tok to Pinterest flow goes like this:
- Create + post the Tik Tok
- Go to the ‘Tik Tok downloader’ app to download my video without the watermark.
- Then I upload that to a google drive folder so I can access the videos from my computer
- Upload all the videos from google drive to Tailwind once a per or sometimes fortnightly.
- Input titles, descriptions, URL (lots of Pinterest keywords of course!)
- Hit schedule!
I do this process on either a Monday or a Friday. I will either create a week’s worth of content and then upload it all into Google drive and then do this whole process. By batching your content you’re saving hours so if you haven’t tried it before, I recommend it!
When I started to upload my Tik Toks to Pinterest I started to see huge results. The results were almost instantly as well. If you haven’t experimented with Pinterest video yet I highly recommend you do it. And there are a few different ways that you can do this. You can opt to do the process, like what I was doing. If you were creating Instagram reels, then use Instagram reels, upload the videos to Tailwind and schedule them out.
If you don’t create video content, you can create normal pins in Canva but add a GIF. When you do this, you’re making your pin from a normal picture to a video pin.
Pinterest video has given me incredible growth for weeks now and it’s not slowing down. I challenge you all to experiment with video pins. I’m sure you have some videos, even if it’s from an Instagram story, you can easily download that and upload it to Pinterest, and input a URL that’s related to the pin like a freebie, blog post, Facebook group etc.
Be sure to repurpose your content because remember you have so much content already. Now it’s the perfect time to repurpose your video content to Pinterest, and I would love to see your results from this. Try integrating normal pins with video pins and see what your results are 30 days later. I can almost guarantee you will see amazing results from this.
This is one of the many reasons why I love Pinterest. It’s easy to use and to get results if you are consistent with it and know exactly how to use Pinterest to your advantage.
If you want to see results on Pinterest, you have to start treating it like the search engine. Don’t forget to use lots of viral keywords in your titles, descriptions and overall accounts. You need to be using a lot of keywords within Pinterest.
You need to use keywords in your profile like your profile name, description, board descriptions, board names, pin titles, and within the pin descriptions as well. You need to have a lot of keywords within there. I have a free Pinterest SEO guide, which you can grab here.
This guide gives you an insight as to where exactly you need to implement your Pinterest keywords and how to find them in the first place. This guide will help you with your Pinterest strategy.
If you have any further questions about video pins, leave them down below!
Other articles you will love:
- Pinterest SEO: Which Pinterest Keywords You Should Use
- Is Blogging Dead? The Truth About Blogging
- 10 Things a Blogging Coach Can do for Your Blog
Love this article? Pin it for later!