9 Easy Ways To Repurpose Podcast Content In 2023
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Knowing how to repurpose podcast content is a smart content strategy every podcaster should be doing.
Repurposing podcast content is the process of taking previously developed information and finding innovative new methods to reuse it.
The key lies in the transformation: being conscious of the original format of the information and the new format it may take, modifying the manner of storytelling so that it is suitable and authentic in its new shape.
Nowadays, you must be in multiple places at once as a content developer.
Whether you’re a coach, course creator, service provider or blogger, you must go to another medium to market and drive traffic once you’ve finished creating material.
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However, repurposing podcast content is one approach to making your presence known in different locations (apart from your main platform) without overextending yourself.
We’ll discuss repurposing podcast content for other formats in this blog article. Some of these tips may also apply to you if you’re another form of creative, such as a Youtuber or streamer.
This method can help you reach more people, improve your SEO, boost the lifetime value of your content, and build knowledge, like, and trust.
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This blog post will provide nine simple methods for repurposing podcast content in 2023. Continue reading to find out the details!
Why Should You Repurpose Podcast Content?
The right question is not “why repurpose podcast content” but why not. There are numerous advantages.
To begin, repurposing your material is likely the simplest approach to leverage your existing content if your objective is to increase your podcast’s reach through distribution.
One of the most common mistakes made by podcasters is the belief that the more, the better.
The same requirement applies to anybody who creates material or manages content development.
There is no doubt that quantity is a significant statistic, but so is the distribution and promotion of your material.
By recycling your podcast content, you can also relieve the stress and pressure of always developing engaging content.
Your podcast subscribers may not be able to keep up with the number of audio episodes you produce each day or week.
In an age of information overload, brands compete for the attention of their target audiences. Viral videos and other spectacles compete for our attention, time, and money in every direction.
For these reasons, if your primary marketing goal is to expand the reach of your podcast, repurposing content through short video samples, images, and other formats can enhance distribution and keep your publishing frequency consistent.
Finally, repurposing material saves money if you’re on a low budget. You’re just increasing the accessibility of your existing content.
As a podcaster or content creator, the more you repurpose and share, the better.
Reach More People
Repurposing podcast content it will help you reach more people on your channels.
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Although each of these channels has its advantages; you should never underestimate the power of organic reach.
As our networks expand, value becomes increasingly important in any marketing approach.
Even with extensive data on our side, anticipating an audience’s changing tastes is becoming more difficult. To get around this, you should study how people discover new shows.
The main line is that you want your show to be easy to suggest. However, due to the aural aspect of podcasts, it is tricky.
Take, for example, a YouTube or TikTok video; if you want to promote it to someone, you can easily publish it on that person’s Facebook feed. Simple.
Using text, images, video, and audio from your episodes and cross-pollinating them across numerous channels can only boost your chances of achieving the “share-ability” factor.
However, podcasts must go one step further. Another thing you should do is repurpose podcast content, like episodes, into tiny, sharable samples to increase organic traffic significantly.
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Increase SEO
Never undervalue the significance of SEO. We first go to a search engine when we want to learn something new!
All you have to do is include links to your website that will assist your SEO.
More people sharing your material equals more links pointing back to your website, giving you some love from search engines and driving more traffic to your website and podcast.
You can increase your SEO by repurposing your podcast episode into a long-form blog post or written piece.
Guest posting is another strategy to increase authority and boost your search ranking. You may compose an article regarding the topic of your podcast and submit it as a contributor.
Are there any well-known websites in your niche/industry where you could contribute?
Increase Lifetime Content Value
Repurpose podcast content like audio content can also help you boost your content’s lifetime value. Podcast content strategy is one of the main reasons for B2B content marketing success.
Podcasts enable you to communicate with existing clients (raising retention and increasing lifetime value) and give value to your audience.
Podcast listening is increasing yearly, and 20% of consumers have purchased a product or service after hearing about it on a podcast.
Once again, this method is fantastic for content marketing strategy since it sits at the top of the content pyramid. That’s why each podcast episode has limitless repurposing possibilities.
Increase Know, Like, and Trust
Repurpose podcast content can also help boost your audience’s knowledge, likes, and trust. Podcasting can be an excellent strategy for expanding your business.
By beginning a podcast, you may engage with potential consumers and clients, offer your professional knowledge, and develop trust and authority.
This is one of the most effective strategies for contacting many people. You can share your message with people worldwide, reaching those who might not have heard about your company otherwise.
Finally, podcasting is excellent for developing relationships with potential customers and clients.
You may build a solid relationship with your audience by sharing your professional knowledge and connecting with them.
9 Ways to Repurpose Podcast Content
Creating high-quality material, especially videos and podcasts take time.
It saddens me when I see podcasters and video artists not reusing their valuable content beyond linking to their favourite social media profiles.
Posting links to social media is simple but monotonous. If you’re anything like me, you have a full schedule, so making the most of every piece of new content saves me time and nerves.
That means I earn listeners whenever I can easily reuse a podcast or clip into at least a half-dozen different content pieces.
You can do it too, and there are many other options if one of them is not suitable for you. Let’s look at these nine best ways how to do it.
1. Turn Into an Optimised Blog Post
Turning audio information into an optimised blog post is one of the simplest ways to repurpose podcast content.
If you don’t know how to do it, download this free checklist to learn exactly how to optimise your podcast show notes.
These notes can help you can drive thousands of new eyeballs into your podcast and business on auto-pilot.
Because you should already have a dedicated podcast website, complementing episodes with blog entries should be simple to deploy.
Do some SEO research first then transcribe your episode. Format the text so it’s more of a blog post form and then include images and links within.
Blog posts are an excellent way to contribute to the conversation and add value.
Expand on the theme of your episode and explore how you may reenforce what you’ve spoken with additional resources.
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Next, consider how you can expand on the written material for an episode. Going from text to audio allows you to integrate more emotional aspects, tone, and dramatic effects to enhance the content.
2. Social media posts
The reason why you should repurpose podcast content meanwhile using social media posts is simple! Everybody uses them!
Since you already have dedicated social media channels, why not adapt your podcast into micro-content pieces to maximise their potential?
Take a compelling audio section, make a brief video or image, and tease audiences with a two-minute episode clip, for example.
Using free online design and publication tools like Canva, creating a social media image is as simple as dragging and dropping assets; each post is assured to be on brand and coherent.
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Social media templates make content development considerably more efficient.
Here are some content repurposing examples:
Facebook: According to Facebook, live videos receive ten times the amount of engagement as ordinary video material.
After an episode, your audience will have questions, so a Facebook Live Q&A will help drive a greater connection.
Live videos can also be used as extra material on other platforms, such as your website or Instagram.
Use content from your podcast transcripts to create a mini-blog or guest “hero” post showcasing some of the main takeaways and information for Facebook.
LinkedIn: Content creation on LinkedIn expanded by 60% in 2020, as did engagement rates.
LinkedIn users seek information and relevant material in their field. Focus on informative materials when publishing on LinkedIn.
Blogs and teaser videos with specific captions work effectively. Users are 20x more likely to re-share a video post, according to LinkedIn, so keep that in mind.
Twitter: Consider creating a Twitter thread for your podcast. Threads are groups of Tweets that are linked together.
Connecting various Tweets can add extra context, announce updates, or dive further into a point.
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3. Tik Tok Series
TikTok only accepts vertical video, so you’ll need to use a video editor or a programme like Filmora, iMovie, or Premiere Pro to convert your landscape films to portraits.
Creating portrait versions of your landscape videos will allow you to repurpose them more effectively.
Vertical videos are supported not only by TikTok but also by Instagram Storeys, Instagram Reels, YouTube Shorts, Facebook Storeys, Snapchat, and Pinterest – and you can also upload vertical videos to LinkedIn and Facebook feeds.
Consider making a Tik Tok series to target a younger audience. These films can be interesting and fun and help you reach a new audience.
You only need to use audio clips from your podcast to make short films. That’s how you repurpose podcast content using Tik Tok Series.
4. Instagram Live/Reel Series/Captions
Did you know that Instagram now has well over one billion monthly users? And, of that billion, more than 500 million users visit the platform and browse through their feeds daily!
This makes Instagram a great venue for launching a small business, marketing a service, or, in your case, promoting a podcast.
Instagram has the means and the market to help you increase your listener count, whether it’s by reaching out to lapsed users or interacting with a new potential audience.
You must understand how to use the social media site effectively and market your podcast on Instagram.
Creating an Instagram Live is an excellent technique to reach a new audience. You can use an outline from your podcast to create a live Q&A session or conversation.
This allows you to interact with your audience in real-time and establish relationships with them.
Instagram Reels are gaining popularity, and making a series of Reels based on your podcast can be a terrific way to attract a new audience.
You must make a series of short films using audio clips from your podcast. Knowing how to repurpose podcast content allows you to engage with your audience freshly and stand out.
Consider creating Instagram captions based on your podcast to reach a larger audience.
To help you reach more people, you may use audio clips from your podcast to create quick, engaging captions. This is a fantastic way to reach a more expansive audience with your content.
5. Youtube Video
There are numerous methods to repurpose podcast content for video from an episode. This puts you on camera, allowing your audience to get to know you and put a face to the voice!
One method is to film oneself while recording your podcast episode.
I understand if you don’t want to share the complete video. After all, you are a podcaster. However, you can cut a full recording into small video samples and teasers to share on social media.
A 30-second video clip of an interesting debate point is far more compelling than a link and text that says, “New episode available now!”
Alternatively, you might create a time-lapse movie to share with your audience, showing what it takes to record the podcast from start to finish.
There are numerous possibilities for what you can do with video footage. And don’t worry; there’s no need to invest in cutting-edge technology.
You can use your smartphone’s camera, a webcam, or a trusted digital camera set up on top of a stack of books! That DIY spirit is crucial to all start-ups!
Another possibility is to make a short video for each audio episode. Instead of taping the podcast episode, jump on camera afterward and make a video informing people about your latest podcast.
You can convert your podcast episode into a video file if you don’t want to appear on camera.
You could, for example, make an audiogram or a movie by choosing bits of audio from your episode, producing associated visuals, and combining them to make a video.
This one takes a little more effort because you’ll need to use content repurposing software like iMovie, Final Cut Pro, etc.
You can share videos on YouTube, your website, and all social media networks.
Cisco predicts that over 80% of online material consumed this year will be video, so get in on the fun to promote your show.
6. Emails
Think email marketing is extinct? Think again!
Email newsletters remain one of the finest platforms for strengthening relationships with prospects and listeners, even in this social media-dominated world.
If you have even a speck of branding and marketing savvy, you should already have a newsletter.
You want to promote any podcast-related news, supplementary content, or behind-the-scenes information in your email marketing.
Discuss significant insights from a recent podcast episode, and use graphics, videos, and audiograms to keep the audience engaged and to strengthen any talking points.
There are no restrictions on how you may repurpose podcast content to emails, but incorporating guest biographies, affiliate links, and sponsors with nearly case-study-like copy and material is excellent.
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7. Creating Idea Pins
Consider generating pins based on your podcast to attract a broader audience. All you have to do is take audio clips from your podcast and transform them into pins you can share on social media.
This can help you reach out to more individuals and engage with your audience in new ways.
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8. Creating Audiograms Linking to Show Notes on Your Website
An audiogram is a brief audio clip turned into a video file. It entails taking a segment of audio from your podcast episode and combining it with an interesting visual.
Audiograms are an excellent method to publish audio material on social media. Audiograms can help you improve your social media presence and attract more podcast listeners.
According to New York Public Radio WNYC, the average interaction for an audiogram sent on Twitter is eight times greater than for a non-audiogram tweet!
Furthermore, audiograms outscored photographs and links on Facebook by up to 83%! They often have an animation of a soundwave triggered when someone hits play to watch your audiogram.
Audiograms are ideal for distributing audio via social media. They attract people’s attention, persuade them to stop scrolling, and start listening.
Of course, they’ll only hear a clip of your podcast episode, so they’ll have to click on the URL you gave to listen to the entire thing. Once this occurs, congratulations; you may have a new podcast listener!
Fortunately, audiograms are relatively simple to construct. You don’t need to be a tech wizard!
Wavve and Headliner are two excellent tools to repurpose podcast content by creating audiograms.
You can get innovative with your audiograms and personalise them to fit your company’s or personal brand.
You can even use audiograms to as part of a teaching program on podcasting with Teachable, and pass on your invaluable knowledge to others.
9. Create Infographics, Image Quotes, And Even Memes
The audio format of a podcast makes it difficult to be visually appealing and eye-catching.
Still, you can achieve this goal by repurposing your information into infographics, image quotations, and even memes.
An information graphic, also known as an infographic, is a visual representation of data that uses as few words as possible to allow quick interpretation.
These are ideal for bringing attention to critical information that the entire world needs to hear in an informative podcast.
Image quotations highlight the written word; they are ideal for highlighting a particularly humorous or thought-provoking sentence.
Repurposed podcast content can help you expand your podcast’s reach and engagement with your audience.
You may ensure that you continue to obtain value from the same podcast episode for a long time by developing many pieces of content from it.
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There are numerous methods for repurposing podcast content, from writing an optimised blog post to developing audiograms that connect to show notes on your website.
Repurposing podcast content, regardless of approach, can help you reach more people and boost your visibility.
Repurposing podcast content is essential if you want to capitalise on the opportunity of having a podcast.
You can increase the ROI of your podcast and attract a larger audience by using the correct methods and tools. So, what are you waiting for?
You have amazing podcast content to recycle as long as you make podcast episodes. It’s now your turn.
Follow the nine steps outlined above and begin repurposing your podcast content to increase your exposure immediately.
Frequently Asked Questions
To repurpose podcast content for a blog, you will need to rewrite the content to fit the new audience. This might mean expanding on or condensing certain sections, or even spreading it out over multiple blog posts depending on the length of podcast episode(s). For blog posts, you will also need to learn about and employ good SEO practices.
The best way to do this is to take bite-size snippets of podcast episodes and turn them into social media-friendly content. An example might be using a snappy quote over an image for an Instagram post, or you might take sections of the podcast to use in a TikTok series.
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