How to Offer a Vip Day in Your Business & What To Include

When I first heard of the phrase VIP day, I thought it was something super exclusive that I couldn’t be a part of or offer inside of my business.

Then I came across a conference and learned all about what a VIP day was and how to create one.

I felt like I had come across a secret passage of the online business world!

Honestly, I didn’t see many other business owners talk about this on their Instagram.

Sure, I had heard within masterminds I was a part of that some coaches were offering VIP days, but I had no idea what that meant.

When I learned all about it and how to create one myself for my business, I was amazed at the opportunity something like this could bring me.

I paid over $15,000 to learn how to create a VIP day in depth and although on paper I learned a lot, most of it was not practical for beginners and I got a $0 return on my investment.

It wasn’t until years later that I sat down and created my own process for a VIP day and what i wanted it to look like, that I actually started to make a few sales on my VIP day and through the sales and actually doing the thing I learned ALOT, more than anyone can ever teach you in a course or from a business coach (in my opinion).

So I want to save you the money and the hassle and provide a practical FREE guide for you so you can create a VIP day easily and start to sell it to your audience.

P.S. If you have any questions on particular things, just comment below the post as I’m super happy to answer any questions you have!

What is a VIP Coaching Day?

 A VIP day is a virtual or in-person event (virtual is most popular), that allows you to spend the entire day dedicated to one client.

You’re helping them get something done in 1 day rather than spending weeks creating or providing a service for your client.

When your focus is only on them for the full day, you can make magic happen and get a lot done for them or with them.

One of the things I love about VIP days is that you can structure your VIP day how you want.

Here are no limits, no boxes that you need to fit in.

You can create your VIP day with full freedom in mind and create one that works best for you.

The definition is really in the name – VIP day.

Think of it as your client getting the VIP day experience and getting access to your expertise in ONE DAY.

Kind of like having a spa day and getting all the treatments in one day, rather than coming back to the spa every week for an hour here and there.

The Benefits of VIP days

VIP days allow you full freedom in your business.

Because they are usually high ticket -$1000 – $20,000+ per VIP day, this means that for you to create a great income you would only need to do a select few per month.

But again, you can really charge what you want based on the services and things you’re providing for the client.

Unlike coaching programs and courses, where you feel like are ON all the time, with a VIP day, you are done in a day so if you wanted to do one a week and work 1-2 days per week then you could do that.

It allows you to have actual freedom in your business and not be stuck behind a laptop and desk all week which is probably the reason why you left your 9-5 in the first place right? 

You get to condense the work and have boundaries on when you do work.

Now I’m not going to sugarcoat it like most do, if you’re planning to do 1 a week, it does NOT mean you’ll be working one day a week.

Remember you still have to market your VIP day, create and optimize systems and do the day-to-day operations of your business – just want to keep it real for you!

Top VIP Day Ideas

Some VIP days I have come across are:

• If you’re a systems girlies, maybe you build out systems for your client based on their specific needs.
• Branding in a day
• Funnel creation in a day
• Copywriting in a day
• Facebook ads in a day
• Website in a day
• If you’re a health coach, maybe you create a 6 month plan for your client to get them back don’t the right track and good healthy eating habits.
• If you’re one of the lovely social media managers in my audience, maybe it’s creating Instagram strategy for your client, creating a months worth of content or creating a whole launches content.

The opportunities are endless with VIP days and these are just some of the ideas I have came across in the last few years.

With VIP days you have the freedom to create something you are really in love with and are good at doing for clients.

How much can you charge for a VIP day?

This will depend on a lot of factors of your VIP day offer like your deliverables, the access they get to you, how long your VIP will be and really, what you WANT to charge.

I’ve seen VIP days for $1000 and I’ve come across some that are high-end packages that are prcied at $10,000. There’s no right or wrong and is personal preference but what I will say is be reasonable.

Don’t come out the gate charging $10,000 when you have never done one before, and don’t have one testimonial or results to show for it.

The VIP day that I offer I charge $2000 pay in full or 2 payments of $1100.

I have met business owners who charged $20,000 for their VIP days but you need to take into account that a lot of their clients were corporate businesses that literally throw money around so it’ll also depend on your clientele.

How To Structure Your VIP Days And What To Include

How you structure your VIP day will depend on what result you want to give them, what specific goals your potential clients have and your business model overall.

Do you like to provide a service for others? Do you lean better on strategizing with your clients?

When you’re planning your VIP day, first you want to start with the result. What is the result you want to deliver by the end of the VIP day?

Then list out everything you need to do or accomplish with your client to achieve that result. That’s exactly how you’ll structure your VIP day.

I decided for my Blog VIP day I was going to offer a strategy AND VIP day service for coaches, course creators and service providers specifically.

This means that I’m not going to set their blog up for them or teach them how to set things up, I focus on the strategy part, which includes mapping out 16 blog post ideas, doing SEO keyword research (I find 100+ new keywords for them to rank for) and then I create 16 blog posts for them so all they have to do is follow the prompts, fill in the sections and publish the posts on their site.

My tagline is:

“Add up to 20% more email subscribers to your list every month from your blog traffic, so you can have bigger and more profitable launches.”

That’s because I focus on helping them get started with blog content and get it on their site so they can start ranking for keywords, drive traffic and get people clicking signing up for their email list and interested in their offers.

I lead with the potential result of my VIP day.

For me to even consider them as a client for my VIP days they already need to have a website in place as I’m not going through that set-up process with them.

That’s a whole other VIP day in itself and since I’m not interested in the technical side of websites, I’m not going to offer that.

When I first came across VIP days, I thought that that’s what I had to do because I had someone ask me if I will set up everything for them.

I said yes at the moment but then I realized that I’m not interested in doing that. That’s not where my heart is at and that’s not what lights me up, so I told them “Sorry I cannot move forward as I cannot provide the service you want, but here’s a list of people that could do that for you”

Sure, I could do it but that’s when my business would start to feel like a chore and not what I’m passionate about. I want to stay in my zone.

What I’m passionate about is creating blogging frameworks that help get my clients to get their content seen in front of new leads every single month. That’s what lights me up!

Here’s a little sneak peek into how I structure the work during the VIP day:

Now take into account, I actually do some of the work to day before because I have an auto-immune disease so spending one whole day on a VIP I cannot physically and mentally do. That’s why I split it up a little.

🔎 Phase 1 – SEO research – the day before (usually I spend 5 hours on this)

• Analyse content on their website (if they have already so I don’t double up once content
• I do Keyword research & find 100+ new SEO keywords that they could rank for and don’t already
• I roughly outline the blog topics that would work best for them

♻️ Phase 2 – Creating the briefs – 6-7 hours / 9am-4pm -5pm (this includes a 1.5 hour break )

• Create blog titles
• Create suggested headers & subheaders
• Meta descriptions written for each blog post
• Prompts for each section
• AND THE LIST GOES ON!

☎️ Phase 3 – Follow-up 60 min call – 1 hour (They can book this anytime 30 days after our VIP day)

During this call, we can go through any strategy and tech questions that they have.

I tell my clients to come to the call with a list of questions they want to know the answer to and we go through those and then troubleshoot anything else that they need.

✅ Phase 4 – Blog Post Reviews – 2-4 hours over 4 months

Then every 30 days after the VIP day I offer my clients to submit 4 blog posts that they have published.

I give them thorough feedback, double check they have included all the necessary SEO details and make sure they all look good!

So that’s a full peek into what my VIP day looks like.

As you can see the actual VIP day is one day but I also offer services after our VIP day so they can actually be kept accountable and get the most out of my services.

You do not need to offer this however, some people just do the full VIP day and that’s it or they will offer a call at the end of the day.

For me, the structure above worked the best for me and my health.

Some people offer a call during the VIP day, some offer a call afterwards and some people don’t offer one at all.

Some online business owners do a full day and some do a half day – that’s the beauty of a VIP day intensive.

It all comes down to what you think will be best for the client and what works for you too.

🙏 Please make sure you schedule break times during your VIP day so you don’t burnout and can do high-quality work for your client.

After your VIP day you could then offer them additional support to your client if they needed it too.

How To Market and Sell Your VIP Day

With VIP days because it’s something I provide all the time, I used to find it hard because I didn’t know when to promote.

I honestly forgot to even promote them and say “HEY, I have this awesome VIP day, apply now!”.

That’s when I decided to treat booking my VIP days out, just like a launch.

With a launch, you normally have a 6-8 list-building period, then a launch event and then you launch which can be a week or two.

That means when I want to sell my VIP day I talk about it for around 2-3 months. All my content including podcasts, emails, and Social media is focused on booking my VIP day!

There are a bunch of different ways to sell VIP days. I choose Instagram, my blog, email and my podcast.

When I surveyed my first 3 VIP day clients to ask where they FIRST found me- 1 came from Google (my blog), 1 came from my podcast and 1 came from Instagram.

It’s important to note that they all joined my email list and they applied when I emailed them so as you can see my marketing strategy is its own ecosystem! Email is a very powerful marketing tool to sell your VIP days.

I used to have a lead magnet where I sent business owners a small email funnel that leads them through and eventually gets them to sign up for a VIP day.

However, my VIP days are not something I have unlimited space for, so I ditched the funnel and I solely sell my VIP days through my marketing channels.

I think the important thing is to have a ‘semi-launch plan’ or selling action plan in place.

It doesn’t need to be anything constricted or formal but for me, I found having certain periods where I talk about it was a great way to sell it and I make much more significant progress.

Another thing that will help you sell more is showing behind-the-scenes footage of you doing a VIP day when you do one.

This momentum I believe gave people confidence to finally apply because they could see what it ACTUALLY looks like and all the incredible things they get.

As a business owner who is looking for a VIP day, I want to see behind the scenes what the day is going to look like.

I love watching IG stories of people going through their day, so I know what to expect when I purchase it.

If you haven’t had anyone sign up, you could always do a mockup VIP day and show what you WOULD do if someone signed up.

Go through the day, show examples and give BTS of the process you would go through with them.

You could ask a business bestie if they wouldn’t mind being the mock client or you could even offer to do a FREE VIP day for them.

This allows you to show how the process works to your audience and also allows you to test your VIP day to see if anything is missing or one particular task takes longer than you thought. And get a testimonial from them too!

The Systems You Need To Set Up For Your VIP Day

Once you have thought of your idea and have come up with a structure, then you need to set some things up in order to sell and actually do a VIP day.

The sales page

Do you REALLY need a sales page to sell your VIP day? Yes, I would recommend creating one because you’ll want to outline exactly what you offer and why it’s beneficial to your client.

It doesn’t need to be long though! Here’s an example of mine.

On the sale page, you’ll want to outline the result, benefits, deliverables, cost (PLEASE have this! As a client, it’s so frustrating when people don’t put their prices and you have to book a sales call), and then the next step whether that is booking right away, booking a call or filling out an application.

VIP day application

You need to think of anything that would actually make someone a bad fit for your VIP day and you need to weed them out on an application using qualifier questions.

For example, my clients MUST have a website because in order to get results from their blog they need that in the first place. And I want to get them results as fast as possible.

So one of my qualifier questions is “Do you have a website?”.

Another common one is asking people if they are ready to make the investment or not quite yet. This can weed out people who might not be serious in booking right away.

If you want to see an example of what to put on an application, here’s mine so you can take a look and get ideas.

The prework – VIP day questionnaire

The pre-work on a VIP day is important.

This is the work your client or customer will do before you commence the VIP day, and this information will allow you to do the work.

The VIP day questionnaire also known as the pre-work is important to get right.

What information do you need from your client to get the VIP day done and done faster or easier.

Some examples of questions I ask my clients for my VIP day is:

• Name + email
• Which platform will you be using for blogging?
• Who is your ideal client? Please specify age, gender, location, what problems they are struggling with and anything else you think I should know
• What are 4-6 of your content pillars? Tell me more about what topics you specialize in and talk about on your other platforms
• Please leave details of which offer (coaching, courses or service) that you want to sell more?
• Please provide the websites of 5 of your competitors who are in the same niche/ has the same target audience as you
• Do you have a team to support you?
• Are you interested in upgrading your VIP day to a VIP day weekender to include a Pinterest VIP day too?
• Anything else I should know, or do you have any questions?

The questions above clearly state what I need from the client to do the work.

And these are just SOME of them. It takes my clients about 30 minutes to fill out my questionnaire. Ask more questions than you think you need.

After my last VIP day, I noticed that I was spending a lot of time researching which blog posts my client already had on their site (so I don’t create any on the same topic), so after that I added to the pre-work questionnaire that they have to list all the blog posts they already have on that site. This is going to save me about an hour next time I do a VIP day.

I also require for the pre-work to be done a minimum of 7 days before their VIP day.

I offer the VIP day weekender which allows them to package 2 VIP days and save money.

Since blogging and Pinterest go hand and hand, this is a great way to work with a client and bang out two very important tasks with just one person so instead of them having to look for another person to now set up their Pinterest, they can work with just me and I can hit two birds with one stone.

My Biggest VIP day Tips

After doing a few VIP days, I have some really good tips which NO ONE told me to do and I had to figure it out all on my own.

So I want to share them with you so that you can also take this advice for free.

Do Post-VIP day journalling

After every VIP day, journal what went well, what didn’t and what took up more time than needed.

Then create a system or process for the biggest time-wasters so that next time your VIP day offer can be smoother and quicker.

Don’t freak out about having everything perfect

You can plan ALLLLL you want but the best way to get your VIP day how you want it is to practice practice practice.

You don’t need expensive tools to run a VIP day

I made a huge mistake and invested a lot in expensive tools.

All you really need is;

⭐️ A contract sending service: where your client can sign the contract – I recommend SignWell which you can send 25 free documents per month

⭐️ A way to organize your systems: I recommend Airtable Free version. I have created an entire VIP day system with automation so all I do is click buttons and emails get sent, deliverables get sent and my new clients get everything in a timely matter. Let me know in the comments if I should bundle this up into a template to sell because this could save you a lot of time.

⭐️ A call booking calendar link: You could use Google or I use Tidycal as it’s a one-time fee of $29

That’s all you really need! You don’t need HoneyBook or Dubsado to run your VIP day.

what to do if you have a VIP day but it’s not sold yet?

You need to sell your new offer every day to get it sold, not once or twice a week if you want to attract your ideal clients.

If you’re struggling to sell it, I would recommend treating it like a launch.

Crave out 2-3 months of selling it every day via email, social media, your website and everywhere else!

Also, the more you talk about it, the more you’ll get comfortable with selling and the better messaging you’ll have.

Another thing that really helps sell your VIP day is having social proof and results to show.

If you don’t have any yet you could use your own results or you could opt to do a test VIP day with a business friend too.

The last thing that can help you get into the grove of selling your VIP day is thinking that you only need one single client right now to apply.

When I put things into perspective like that, I find it easier to sell my VIP strategy day.

I hope this post was helpful in helping you create your own VIP day.

Exact Action Steps To Take Now

Let’s break down the specific action steps so you know what to do next;

1️⃣ Come up with an idea for your VIP day based on the result you want your client to achieve with you

2️⃣ Then layout a rough structure of the VIP day intensive

3️⃣ Come up with a price that feels suitable for you

4️⃣ Create your sales page

5️⃣ Create your Application

6️⃣ Start selling and give yourself a specific time frame where you’re going to talk about it every day

7️⃣ Then as your selling keep building out any systems you need. I put this last because you NEED to start selling before you go and spend hours creating backend systems.

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If you have any questions or you want to share more about your VIP day, feel free to comment below – I would LOVE to hear what VIP day you’re thinking of creating or have created already.

Alternatively, if you’re interested in booking my VIP days, then click here to find out more about that!

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